article thumbnail

Narrow Your Niche to Win More Work as a Solopreneur

Successful Independent Consulting

Many solopreneurs make the mistake of marketing themselves as a jack-of-all-trades. For example, Fortune 500 or middle market? They think that putting themselves out there with a variety of services and expertise means they’ll be hired for more work. The exact opposite is true. What problem was being solved? What was the industry?

Exercises 195
article thumbnail

Consultant Marketing Pillow Talk

Jerry Fletcher

For instance, the interviewer in a pod cast asks how you accomplished a turnaround for a client or what process was used to save multiple clients. Make that client’s story an approved part of your next book. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Perils of Internal Disruption (Part 2)

Markovitz Consulting

Incentives and discounts create tremendous disruption in a company’s business by distorting both incoming market signals and outgoing orders to suppliers. The sales and marketing departments began offering special deals to clear out the inventory, but no one told the manufacturing department about the promotions. Permalink

article thumbnail

10 Must Read Books for a Business Consultant

ConsultX

Our list of highly recommended books to help you succeed as a consultant. A one-stop turnaround plan, Conquer the Chaos lays out a complete path to make your business run smoothly and provide you with the freedom you desire. Conquer the Chaos - Clate Mask & Scott Martineau Crush It! But take heart! Conquer the Chaos shows you how.

article thumbnail

Saving RadioShack

Tom Spencer

When the business landscape changes, how can you turnaround a failing company? Assuming this leads to successful refinancing, what should the strategy be to turnaround and save this iconic company? When faced with a broad turnaround question, it is important to ask a variety of questions to determine the source of the problem.

article thumbnail

AlixPartners Interviews and Culture

Management Consulted

AlixPartners is an international business advisory firm based in Southfield, MI known for its work in corporate turnarounds, bankruptcy assignments and restructuring. Generally regarded as turnaround market leaders, AlixPartners is doing a killer job at taking up more room in the consulting space by strategically hiring a plethora of gurus.

article thumbnail

How to Change a Bad Thinking Habit

The Fearless Marketer

The final question is, “What is the turnaround to that thought and is it just as true or even truer?” The turnaround thought would be, ‘They just might be interested in meeting with me.’ P.S. I wrote a book about this process called The Unstuck Process. I wrote a book about this process called The Unstuck Process.

How To 62