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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. That makes so much sense.

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Manage Your Intellectual Property

Johanna Rothman

When we manage product development for organizations, we work for hire. The company hires you, pays you a wage, and in return, your intellectual property belongs to them. Books and consulting are all different beasts. You can write a book by yourself. You might have more fun with other people (and I do!)

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How to Become a Go-To Person Within a Consulting Firm

Steve Shu Consulting

I was asked to answer a question about how to become a go-to person when employed within a consulting firm. Here are some thoughts based on my past experience: Be known as a consultant that gets things done on projects in general. This goes a long way in consulting circles.

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How To Create A Strong Future and Brand Position with Jared Nichols

Consulting Matters

He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. Flash forward to today - his consulting business helps clients create the future and not just respond! Why you need to develop intellectual property through content development.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is essential for consultants because we are in the knowledge business. it's one thing to have a repository of intellectual property (IP). Therefore, you need to set up your content in what I am calling your "Consultant Content Marketing Funnel.". We don't sell a tangible product or service.

Marketing 202
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Why Consulting Businesses Don’t Scale Easily (& How To Scale Yours)

Tsavo Neal

“Why don’t consulting businesses scale easily?”. He wants to find a way to help the people who don’t live in Waterloo, or who don’t have $1000 to spend on a consultation with him. One way he does this is through his book, Back Mechanic. In Back Mechanic , he distills the essentials of how to fix your back into a book format.

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What Writers Can Do About Intended Plagiarism, Part 3

Johanna Rothman

What about a book? Plagiarism of Your Entire Book. Until I started to write books, I had no idea how many people would steal the content of my books. Some reasons are: Putting a book on a torrent site “isn't really stealing.” I spent time writing these books. Why Leave a Book on a Torrent Site.