Harvard Business

JANUARY 2, 2018

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. Social was an add-on to existing plans — another outlet to deliver the marketing message.

Media 34

Media ROI Company Metrics 34

Rod Burkert

OCTOBER 31, 2018

I hope you found our last conversation about LinkedIn ROI to be useful. And if you’re new to the blog, welcome aboard. I think it’s time to recognize – if you haven’t already – that BVFLS is a mature market. From a marketing and positioning perspective, this book can positively influence what you do and how you do it.

ROI 40

ROI Energy Conference Industry 40

Asamby Consulting

JANUARY 6, 2022

Every company recruits candidate’s differently because their efforts are affected by geographical location, industry, company culture and recruiting teams. In this blog post, we will explain the recruitment process, how and where you can find the talents, and how to keep track of the ROI. Ideas from other industries.

Recruiting 52

Recruiting Recruitment How To Advertising 52

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

Consulting 60

Consulting eBook Education Software 60

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 29

B2B Education Media B2C 29

Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

Consulting 60

Consulting eBook Education Resources 60

Consultant Ninja

JUNE 13, 2009

Its no surprise that the industry has a 20% annual churn rate; the half life of a consulting career is just 3 years. Ive chosen to share this blog with some friends and co-workers over the past year. I think strategy firms will adapt in that they focus their hiring more on industry specialists rather than generic mba's.

Consulting 100

Consulting Management Oliver Wyman Airlines 100

Harvard Business

OCTOBER 9, 2017

What’s the accepted standard in your company or industry? It’s important, though, to understand the norms in your company or industry. Formal degree programs excel at general education: an MBA, for instance, gives you a little bit of everything you might need as a leader, from finance to marketing to operations.

Education 28

Education Case Interview Course Finance 28

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JUNE 26, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Instead of charging hourly for your services, you charge them based on this financial upside (10% to 20% of the ROI you can create for them). Your content will become your marketing and sales.

Consulting 15

Consulting Productivity ROI Case Study 15

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

ConsultX

MARCH 1, 2022

Keep reading this blog to find out more about ConsultX’s Profit Leakage Calculator. Regardless of the Industry, size of the Business or state of the Business, we found Profit Leakage in every single Business we surveyed! What is Profit Leakage?

Cash Flow 52

Cash Flow ROI Operations Analysis 52

Rick Conlow

OCTOBER 19, 2023

Price Waterhouse Coopers (PwC) and the Human Capital Institute (HCI): Studies have shown that coaching programs yield a positive return on investment (ROI), with estimates of ROI ranging from 5:1 to 7:1 or even higher. While they knew their market, they did have the coaching know how or culture.

Training 86

Training Training Leadership Development 86

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book.

Marketing 28

Marketing Media Advertising eBook 28

Kates Kesler

JUNE 11, 2014

The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. At a glance, the study revealed these themes: There is no common pattern for a ‘best organization design’ regardless of size, strategy, or industry.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82