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Marketing a Service Business

Women in Consulting

All professionals, from lawyers and dentists to accountants and therapists, have a similar marketing challenge if they are to grow their service business. The good news is that you really can market a service business assuming you understand your audience, target your activities to their interests, and connect with them “where they are.”.

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Part 2: Telling Your Story to Optimize Your LinkedIn Profile

Successful Independent Consulting

This article presents tips for how to market yourself as a professional self-employed consultant using LinkedIn’s Summary and Background sections. Mention key accomplishments and/or include mini case studies as examples of your work. It will probably only fill a fraction of the available space so you will under-market yourself.

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Website or No Website? Answers and Help for Independent Consultants

Successful Independent Consulting

The easy way to create a simple, yet professional website I know consultants who have spent weeks and piles of money creating a fancy website with video, graphics, and custom photography. Magazine and they think they’re digital marketing experts. This blog is hosted by Squarespace, so obviously I concur with Jared’s recommendation.

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Is Your Business a “Service” or a “Brand”?

The Fearless Marketer

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. That’s when the marketing shifts from being marketed as a new “Product” to being marketed as a new “Brand.”. Sound familiar?).

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Make Social Media Your Secret Weapon: 4 Tips to Develop Your Personal Brand Online

Comatch

Dark social describes the areas that are difficult to track with marketing attribution technology. If a customer buys from you, is it really possible to accurately measure the influence of your marketing campaigns on their purchase? If someone comments on your content, make sure you take the time to engage with them.

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5 Pillars to Grow your Personal Brand

Comatch

Those one percent of professionals are using their personal brand to market and differentiate themselves and their services to their audience. Founder & CEO, Growth and Marketing Consulting Group, Investor, Advisor at multiple companies . I help small businesses with digital marketing in Europe . A) Peter Miller.

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Top 50 blogs, magazines and websites for consultants

QEmploy

This is the best ”top 50 list” of blogs, magazines and websites for consultants that you will find on the internet. That is why I have compiled a list of 50 different blogs, magazines and websites that every consulting firm should know about, and I explain what they all have to offer their readers. Consulting blogs.