Harvard Business

NOVEMBER 20, 2018

For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. Around 2005, marketing became a bigger force driving growth. For another, the funnel fails to capture momentum.

Sales 49

Sales B2C Energy Efficiency 49

Harvard Business

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Performing market assessments. Running design sprints. Company Fit.

Productivity 28

Productivity Management Engineering Case Interview 28

Harvard Business

MAY 25, 2018

In recent years, marketers have lived through the Era of Big Data, and the Era of Personalization, and now we are living through the “Era of Consent.” Marketers across the European Union (EU) have been preparing for this new regulation for months. Third-party data is likely to be the biggest headache for global marketers.

Data 28

Data B2B How To B2C 28

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images. A New Type of Local Partner.

B2B 35

B2B Education Media B2C 35

1 to 1

AUGUST 30, 2021

Embedded AI analyzes the data and surfaces insights to support executive-level decision making, inform management coaching, and inspire reps to adopt best practices.” This empowered the sales team to make more informed decisions from an account level as well as optimize their go-to-market strategy in a virtual setting.

B2B 29

B2B Sales ROI B2C 29

Harvard Business

APRIL 29, 2016

applications pushed technology to address B2B market requirements. As B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works. Their excuses for missteps include security issues, complexities of managing product life cycles, and lack of interoperability.

B2B 28

B2B Productivity B2C Enterprise 28

Harvard Business

JUNE 12, 2018

Companies in multiple industries are already altering their approaches in changing urban markets. Other telecoms are offering solutions such as smart parking and waste management systems. But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common.

Company 33

Company Real Estate Government Transportation 33

Harvard Business

DECEMBER 15, 2017

Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% However, India remains a difficult market for multinational firms to enter. India is a large, fragmented, and heterogeneous market. over the next three years.

Strategy 28

Strategy Strategy Strategy& Operations 28

Harvard Business

AUGUST 4, 2017

The idea of boomerang employees — workers who voluntarily leave a job at an organization and then rejoin that same organization at a later date — is gaining more and more acceptance from hiring managers and in the labor force. The experience has also had a positive impact on how she manages. What the Experts Say.

Company 46

Company Case Study Case Studies B2C 46

Women in Consulting

AUGUST 15, 2013

By: Jennifer LeBlanc In summer 2012, in partnership with our survey partner, The Insight Advantage , we surveyed B2B and B2C leaders about their experiences with launches within their companies over the previous year. The results that we saw were very consistent with the experiences we’ve seen with our clients here at ThinkResults.

Survey 69

Survey B2C B2B Healthcare 69

Harvard Business

JUNE 20, 2018

There are two contemporary strategic imperatives, among others, that many executives are grappling with: (1) competing in emerging markets and (2) partnering with startups to gain exposure to novel ideas and opportunities. Such considerations seem less pertinent in a market like India where nationally mandated focus areas are less engrained.

Case Interview 32

Case Interview Company Government Policies 32

Harvard Business

DECEMBER 23, 2016

In this environment, a new 4G only player has entered in 2016 with an initial investment of $20 billion in network and market infrastructure. Digital rights and viewing habits are much easier to manage on mobile networks and revenues are likely to start expanding as more people view their entertainment on mobile devices.

Strategy 28

Strategy Strategy Strategy& Banking 28

Harvard Business

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. It starts by inspiring your customer to tell your story in an authentic way, by building empathy and creating an emotional connection that turns customers into fans.

Sports 28

Sports Industry Data Media 28