Harvard Business
JUNE 5, 2023
A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy.
Women in Consulting
APRIL 10, 2014
There would be a lot less bad marketing in the world if executives were forced to read all the ineffective, sometimes downright awful, content their organizations produce. Marketing is supposed to put human needs first by sounding like it was created for humans by humans. Marketers know this. Think of Martin Luther King, Jr.’s
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LSA Global
APRIL 26, 2023
Top B2B Sellers How do top B2B sellers do it? Winning Bigger Deals The fundamental answer to the success of top B2B sellers is not that they work harder; it’s that they work smarter. They consistently focus on the major strategic accounts and key sales and marketing activities that matter most. Is there a secret sauce?
LSA Global
DECEMBER 21, 2022
The B2B Sales Hunters vs Farmers Sales Model The role of B2B sales hunter vs sales farmer has been discussed in business sales training workshops for decades. Typically, B2B sales hunters focus on new customer acquisition while B2B sales farmers are responsible for nurturing and growing current accounts.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.
Business Consulting Agency
JANUARY 21, 2024
In the ever-evolving landscape of business, effective marketing plays a pivotal role in driving success. However, many entrepreneurs and companies find themselves grappling with poor marketing results and a lack of return on investment (ROI). The impact of marketing consulting services on ROI are hard to ignore.
Harvard Business
FEBRUARY 6, 2024
Early user programs are critical to the success of products. But B2B companies often are disappointed with their results. They can have a significant impact on the success of a new product launch. They can have a significant impact on the success of a new product launch.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. On the surface, this is an accurate statement. So, what does ABM look like in 2022?
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. B2B organizations struggle with bad data. The primary takeaway? Forrester found “only 1.2%
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