LSA Global

NOVEMBER 16, 2022

Product-Oriented versus Customer-Oriented Experienced sales managers know that their team’s sales presentations should orient their messages toward the customer rather than the product. Yet research shows that salespeople regularly stumble headlong into a product-oriented approach when making sales presentations.

Sales 36

Sales B2B Research Productivity 36

Prudent Pedal

JANUARY 21, 2020

Well, we’ve reached the point where Marketing has ruined a good thing once again. We did it to social media, buyer personas, podcasting, marketing automation, Christmas, Easter, and Memorial Day. Buyer’s journey mapping has grown in importance for professional services firms as more firm solutions have become productized.

B2B 52

B2B Sales Sports Marketing 52

Harvard Business

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Performing market assessments. Core Competencies.

Productivity 28

Productivity Management Engineering Case Interview 28

Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 41

Marketing Agile Fashion Sales 41

CaseInterview.com

JULY 18, 2019

The Financial Services Operating Group concerns itself with Banking, Capital Markets and Insurance. The Products Operating Group concentrates on Air Freight & Travel Service, Automotive, Consumer Goods & Services, Industrial Equipment, Infrastructure & Transportation Services, Life Sciences, and Retail.

Accenture 45

Accenture Case Interview Operations Automotive 45

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. For example, consider Dez Blanchfield , whom I interviewed.

B2B 31

B2B Education Media B2C 31

Management Consulted

OCTOBER 3, 2012

As we were looking through your responses, we realized you were answering as if you were in an interview – and that’s smart. These days, it pays to practice being in “interview mode” so you’re ready for the real thing – whether it’s networking with a neighbor at Starbucks or sitting in the hot seat.

Consulting 204

Consulting Case Interview Interviews Engineering 204

Martinka Consulting

JULY 15, 2017

Yes, I know there are websites like Glass Door but just like Amazon reviews you don’t know if you’re getting phony reviews glorifying the company or product or if someone ripped something to shreds because one screw was missing, the color was slightly different than expected, etc. Here’s what happened. than bad surprises. Conclusion.

Case Interview 40

Case Interview Interviews B2B Culture 40

Emerson Consulting Group

MAY 10, 2019

B2B “Coffee Connection” to facilitate exchange of prospects, leads, brainstorming and resources to aid everyone’s business development objectives. aware of your product, service or event? Testimonials. You sit in your office on a day-to-day basis and you think you’re the only one out there with your particular problems.

Meeting 40

Meeting B2B Nonprofit Media 40

Management Consulted

JANUARY 22, 2015

Jenny Rae interviewed him to hear about his journey from Yale, how he knew he wanted to be in management consulting, his recruitment process (and why he chose Altman Vilandrie over Oliver Wyman), his decision to leave management consulting and the challenges and rewards of entrepreneurship. *. Okay, great. Tell me which ones specifically.

Hotels 100

Hotels Oliver Wyman Travel Recruiting 100

Harvard Business

MAY 4, 2016

And on the rare occasions when you do land an interview, you stumble over questions about what you’d bring to the hiring company and why you’re the perfect fit. So how can you make your resume, profile, and interview more effective? How to Get the Most Out of an Informational Interview. You and Your Team Series.

Resumes 28

Resumes Interviews Cover Letters Recruiting 28

Harvard Business

MARCH 10, 2017

By seeing exactly where and how people spend their time — rather than relying on recollections, anecdotes, or assumptions — executives have a solid basis for taking actions that will raise productivity. The company had experienced lackluster sales growth, especially outside of its core product category.

Sales 32

Sales Software Productivity Data 32

Harvard Business

JULY 8, 2016

Their common characteristic: Using digital data exhaust, which is the data generated from the regular activities of a sales force or their customers, to change the behavior of frontline sales representatives in ways that dramatically improve sales productivity and effectiveness.

Sales 29

Sales Software Tools Data 29

Tsavo Neal

JANUARY 25, 2018

Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

SEPTEMBER 19, 2016

That would make his product unaffordable for most of his core customers, and they would almost certainly switch to his competitors’ cheaper alternative. of those in these markets said that currency volatility posed the greatest material risk to their pricing strategy during 2014 and 2015. There was no good solution.

Marketing 28

Marketing Company Agile Sales 28

Epicflow

JANUARY 12, 2024

The conference’s agenda involves keynotes, presentations, case studies, and interviews with leading pharma experts dealing with project portfolio management. The Agile Software Development track will be interesting for Scrum masters, Agile coaches, team leaders, project and product managers, and everyone involved in product delivery.

Industry 52

Industry Automotive Pharmaceuticals Management 52

Harvard Business

AUGUST 9, 2016

It creates more confusion among marketers, even many pricing experts, than any other pricing concept. For B2B products, it can be a single customer). Marketers can’t use value-based pricing unless they have a specific segment. What is Value-Based Pricing? 2) Compare with next best alternative.

B2B 28

B2B Productivity Case Interview Comparison 28