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Mastering Business Marketing and Advertising: A Comprehensive Guide

Business Consulting Agency

Marketing and advertising are the lifeblood of any business, irrespective of its size or industry. In this article, we’ll outline the essential steps to market and advertise a business and highlight the invaluable role of business consulting agencies and marketing consulting services in optimizing these efforts.

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Lack Marketing Results? Find Out Why Through Consulting

Business Consulting Agency

Most types of businesses require marketing and advertising. In our digital age, online marketing is common. Most companies invest into paid advertising and organic marketing strategies. Lack marketing results? A business often struggles to identify the issues creating problems with marketing and advertising efforts.

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Why People Don’t “Get It” When You Talk and Write About What You Do

Consulting Matters

In my early days as a business owner, it was so hard to explain what I did that I often avoided situations where I would have to, which affected more than my marketing results. How the corporate speech used in your past career won't help you land clients as a consultant or coach. It affected my self-esteem!

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5 Steps to Strategically Positioning Your Consulting

Consulting Matters

Are you tired of the endless chase for small-paying consulting gigs? Do you want to stop under-valuing yourself through sub-contracting with other consultants and take your place as a sought-after advisor to the C-Suite? It's a consequence of an intentional positioning strategy, which I will explain to you in this video.

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The Consultant's Role: How to Position Yourself for Maximum Influence

Consulting Matters

Are you thinking about becoming a consultant but not sure what the consultant's role entails? Are you currently a consultant and tired of shadow boxing negative stereotypes about this role and want to be seen as an essential strategic partner to executives? This is a longer video than a typical Quick Win that you might see here.

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7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

One of the biggest challenges that both new and seasoned consultants and coaches face is finding the words to describe what they do. They go to networking events and try to explain that they are a consultant or coach but instead of getting head nods and curiosity.they experience the angst of the blank stares. You are not alone.

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Supplementing Your Pipeline with Consulting Agencies

Successful Independent Consulting

Perhaps the hardest thing for an independent consultant is not knowing where your next project is coming from, or when. This article summarizes the pros and cons of these options, gives you questions for starting your research, and introduces you to some of the better-known consulting agencies. How do they go to market?