October, 2022

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5-Step Consulting Marketing Strategy To Get Clients Consistently

Consulting Success

Are you having trouble building a consulting marketing strategy that helps you get clients consistently? According to our How To Start A Consulting Business Study, marketing is the BIGGEST challenge for consultants. And this is not only true for early-stage consultants but also for those who have been in business for several years. If you’re. 5-Step Consulting Marketing Strategy To Get Clients Consistently is a post from: Consulting Success.

Marketing 356
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How to Conduct A Market Scan And Find Your Niche

Consulting Matters

Does the crowded consulting and coaching marketplace intimidate you and hold you back from what you could be doing to launch or grow your business? I've got GREAT news! You can stop worrying about the competition because today, I will teach you how to conduct a market scan and find your niche. The best strategy for dealing with competition is to make the competition irrelevant.

Marketing 156
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Is Consulting an Attractive Career Option?

Tom Spencer

Have you ever wondered why someone would be attracted to consulting as a profession? Prior to Accenture offering me a position, one of my interviewers asked me “what attracted you to consulting?”. This is a common question in consulting interviews, and it is one that usually throws people off. I often hear people say they spent countless hours practicing how to answer this question, and many went as far as asking friends and family members to test them on it.

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5 Unexpected Ways Your Consulting Firm Can Delight Clients

David A Fields

Your consulting firm can be like the local bistro that produces high-quality meals and has a solid base of loyal customers. On the other hand, your consulting firm could be akin to a Michelin-starred purveyor of dining experiences that attracts customers from near and far to pay outrageous sums then rave about the experience. The … Continued. The post 5 Unexpected Ways Your Consulting Firm Can Delight Clients appeared first on David A.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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7 Ways to Wreck Trust on Your Team

Makarios Consulting

It is easy for a leader to wreck trust on their team. Too easy. If you as a leader are seeing a trust deficit within your team, ask yourself if you have contributed to the situation in one or more of the following seven ways: 1. You put the kibosh on communication. For trust to flourish on your team, your people have to be “in the know.” And that means you need to be communicating – consistently and clearly – about your vision and core values, your goals and objectives, your obstacles and opport

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Software For Consultants: Must-Have Apps To Run Your Consulting Business

Consulting Success

The right software for consultants can help you streamline and scale your consulting business. But do you ever feel overwhelmed by the amount of software for consultants that are on the market today? In this article, we’ll simplify all of it for you, and show you some of the must-have software for consultants. We’ll only. Software For Consultants: Must-Have Apps To Run Your Consulting Business is a post from: Consulting Success.

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How to Build a Networking Strategy, On-Air Coaching with Vern Schellenger

Consulting Matters

Want to know what it looks like to take a strategic approach to networking? I for sure do. Tune into this special interview where I'm in the hot seat! I asked Contacts Count President and Networking Guru Vern Schellenger to do an on-air coaching session with me to help me craft my own personal and business networking strategy. I recently moved to Colorado from Orlando, where I lived for 31 years.

Strategy 156
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19 Communication Quotes of Insightful Wisdom

Rick Conlow

The number one problem in organizations is the lack of communication. This includes executives with one another. Furthermore, it maliciously spreads to management across departmental silos. And, of course, between managers and employees. It is a deadly disease that saps the productivity out of everyone. Why is it such a problem? First, people in general are selfish and looking out for themselves.

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How to Attract Consulting Clients, Even if You Abhor the Limelight

David A Fields

“I just want to do the work. I don’t like marketing myself or selling.” That’s a common sentiment among the leaders of very small consulting firms. It also pervades the “next generation” at almost every consulting firm trying to expand its leadership ranks. Since leading a consulting firm generally requires you to excel in business … Continued.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Complaints vs. Requests

CaseInterview.com

In individual relationships, it’s easy to complain. The problem with complaining as a primary way of relating is that, often, there aren’t positive changes. In fact, when you complain about somebody else, the most common reaction you’ll get is a counter-complaint. This can spark a “complaint war.” Here’s why complaints don’t always work and sometimes backfire and make the situation worse.

Meeting 105
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The Global Tax Agreement – A Friend or Foe for the Big 4?

Tom Spencer

In June 2021 at the annual G7 summit in Cornwall, major western powers committed themselves to the idea of a global minimum corporate tax. This shift is part of a longer-standing endeavour by the OECD to prevent international tax avoidance called the Base Erosion and Profit Shifting ( BEPS ) initiative. The BEPS initiative has two main pillars. The first one seeks to implement a principle for taxation of corporate revenues based on location of sale rather than place of manufacturing.

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How To Create Consulting Offers Clients Will Buy With Ash Maurya: Podcast #260

Consulting Success

Are you having trouble bringing clients to buy? How should you bring offers to your clients? In today’s episode, the CEO of LeanStack, Ash Maurya, sits with Michael Zipursky to share his insights on how you can create consulting offers clients will buy. Publishing valuable content helps move your business forward, but that’s not where the whole. How To Create Consulting Offers Clients Will Buy With Ash Maurya: Podcast #260 is a post from: Consulting Success.

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How to Make Your Contacts Count with Vern Schellenger

Consulting Matters

When it comes to networking, have you thought, "I know I need to network, but I just can't bring myself to do it?". If so, don't worry; you are not alone! However, if you are experiencing those thoughts, you are networking wrong! Today, I am talking to Vern Schellenger, president of the premier networking training and coaching company Contacts Count.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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A Blueprint for Rebuilding Team Trust

Makarios Consulting

In our last blog , we discussed how leaders can wreck trust on their teams. Now, no leader sets out purposefully to damage trust. But it can happen, nonetheless. If you find yourself in the unenviable position of having been responsible for dismantling team trust, you have an important job ahead of you: rebuilding trust on your team. While not easy, it is possible.

Meeting 100
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Quitting for 2 Months Made My Consulting Firm Millions. Here’s Why.

David A Fields

Should you take more time off from your consulting firm? Let’s examine a case study. Quite a few years ago, I decided to take a month off from my consulting practice—standard fare for Europeans but basically unheard of in the U.S. Nine months later I took another full month off from the business. No client … Continued. The post Quitting for 2 Months Made My Consulting Firm Millions.

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How to Approach the Layoff Conversation with Respect and Congruence, Part 2

Johanna Rothman

Do you know what to say when it's time to lay people off? The first time I had to lay someone off, I had no idea what to say. However, if you have a reasonable context, you (or HR and you) can create a script you can use to make a layoff a respectful and relatively kind experience. With a congruent conversation, you might even be able to maintain a healthy collegial relationship with the person you have to lay off.

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4 Tips for Building Software Solutions at University

Tom Spencer

If you have the privilege of attending university and are excited about problem solving, you may be interested in building software solutions. Being a student at university is a great time to build products that serve as a solution to problems the world may face. As a student you have access to incredible resources such as a community of likeminded peers, faculty and staff support, and financial resources like grants.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Why Every Consultant Should Write A Book (& How To Do It) With Stacy Ennis: Podcast #258

Consulting Success

As a consultant, why should you write a book? What does it do for you? In today’s episode, Stacy Ennis, the CEO and Founder of the Nonfiction Book School, shares the internal and external benefits of writing a book. Writing content incurs your expertise in the area, but the internal benefits are the driver beyond. Why Every Consultant Should Write A Book (& How To Do It) With Stacy Ennis: Podcast #258 is a post from: Consulting Success.

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The Curse of Success

CaseInterview.com

Success teaches you virtually nothing. The real learning comes from the the micro and macro “failures” (I prefer the term feedback opportunities) that preceded the success. Success can be a curse. This occurs when you mistakenly conclude you have nothing else to learn. I see this with some new Ivy League graduates. I see this with some new first year consultants.

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Having Marketing Challenges? Get Help With Professional Services

Business Consulting Agency

Marketing as well as advertising is more complex nowadays. Digital marketing tactics and advertising dominates the landscape now. Companies of all sizes seem to be having marketing challenges. These marketing problems can show as lack of results, or no results. Poor lead generation, online sales, etc. What is it you are trying to accomplish with better results?

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Win More Consulting Projects on Catalant and Similar Platforms [Tips #1 and #2]

David A Fields

Consulting firms ranging from solo practitioners to $20m+ boutiques regularly secure engagements on Catalant, Umbrex, BTG and similar talent platforms. Those platforms can be an excellent source of projects for your consulting firm too… if you know how to win on them. Otherwise they can be a distraction and source of frustration. Fortunately, we recently … Continued.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Acknowledge Everyone’s Emotions for a Congruent Layoff Conversation, Part 3

Johanna Rothman

Any time we mess with people's money, status, or ability to work, we create emotions—for ourselves and the other person. As managers, when we offer a job or a promotion, those emotions tend to be happy. But layoffs? Those emotions are rarely happy—for anyone. If we try to bury those feelings, we might appear as if we don't care. If we think of ourselves, we become drama kings and queens.

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How to Leverage Data Analytics to Grow Your Website

Tom Spencer

Whether it be a personal website or your client’s e-commerce platform, understanding website analytics can help you to uncover critical data that leads to success. In this article I will explain a few key analytics that you should look for, and quick fixes to improve website engagement. What are analytics? Website analytics involves tracking and analysis of user engagement with a website.

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How To Start A Consulting Business In 2022 (6 Steps & Study) DUPLICATE

Consulting Success

This is the ultimate guide — with data — on how to start a consulting business in 2022. By the end of this guide, you’ll know how to turn your skills and expertise into a profitable and successful consulting business. Let’s dive right in. (If you want to read our “How To Start A Consulting. How To Start A Consulting Business In 2022 (6 Steps & Study) DUPLICATE is a post from: Consulting Success.

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Overcome Project Sponsor Turnover Challenges

PM Alliance

The support of well-placed and well-backed sponsors is critical to executing strategic projects. As our project management consultants help clients work through their high-visibility and high-risk initiatives, we know that sponsor backing is particularly important when a project requires significant allocations of funds or personnel. Those projects that are expected to create widespread changes in workflows and other internal processes also benefit from strong sponsor support.

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The Art of Remote Collaboration: How to Successfully Whiteboard with Remote Teams

Just because we're working with a distributed team doesn't mean we have to abandon time-tested tools and methods like whiteboarding. Digital look-alikes often cramp creativity and all but eliminate the humanity of shared interactions. Hardware solutions are also limiting and, of course, expensive and immobile. In an increasingly digital and remote-first world, it’s important for us to select tools and processes that allow us to mitigate if not eliminate the above problems.