Your Business Is Going to Depend on Connected Spenders, So You’d Better Understand Who They Are
Harvard Business
FEBRUARY 8, 2017
Today connected spenders count for about 19% of the global population, and that is projected to grow to 37% by 2025. where internet access is just shy of 90%, only 36% of the population are currently connected spenders, a number that will grow to over 50% by 2025. In markets such as the U.S.,
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