Your Business Is Going to Depend on Connected Spenders, So You’d Better Understand Who They Are
Harvard Business
FEBRUARY 8, 2017
The middle class, long the bread and butter of consumer companies of all kinds, is shrinking as a percentage of the population in mature markets. And in emerging markets, where many consumer companies have been laying their bets for the future, growth has started to slow. In emerging markets, that number is even higher, at 90%.
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