Deep Dive into Customer Segmentation (Part 1 of 2)
Tom Spencer
JUNE 6, 2020
Due to the boom of the internet, nearly one third of apparel and footwear was sold online in 2018 (vs 1% in 2010). Another example could be where one segment may be very sensitive to price and always buy merchandise on sale, whereas the other may value time over savings and typically pay full price. Psychographic segmentation.
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