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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Prioritizing new product development efforts. Customer segmentation is the practice of segmenting customers based on common characteristics.

Apparel 103
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Every Organizational Function Needs to Work on Digital Transformation - SPONSOR CONTENT FROM GARTNER

Harvard Business

Digital business reached a tipping point in 2018 as organizations scaled their digital capabilities. On the sales and service fronts, leaders are increasingly focused on positioning employees to be more effective and productive in the new paradigms they face.

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3 Ways M&A Is Different When You’re Acquiring a Digital Company

Harvard Business

They’re also likely to be paying an even higher premium for the acquisition, betting on a fast—although uncertain—development. Doing digital M&A right means upending the way most companies approach financing, due diligence, and merger integration. Let’s start with financing the deal.

Company 28
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How Investors React When Companies Announce They’re Moving to a SaaS Business Model

Harvard Business

For example, in 2014 IDC estimated that more than one-quarter of enterprise applications would be offered with the SaaS model by 2018, up from one-sixth in 2013. For example, Adobe’s finance team estimated that the cost of running both models side by side would cost them twice as much as simply offering one of the models.

Company 28
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To Understand the Future of Tesla, Look to the History of GM

Harvard Business

” When Sloan arrived at GM in 1920 he realized that the traditional centralized management structures organized by function (sales, manufacturing, distribution, and marketing) were a poor fit for managing GM’s diverse product lines. Sloan kept the corporate staff small and focused on policy making, corporate finance, and planning.

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Your Organization’s Reputation and Its Ability to Produce Revenue

Harmonious Workplaces

Could the way your employees perceive your company hamper your sales? Effect of Reputation on Sales If a corporate brand provides a valuable asset to an organization, the reputation the brand represents provides much of that value. Share information with employees about the organization’s finances, performance, and plans.

Culture 52
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A Blueprint for Digital Companies’ Financial Reporting

Harvard Business

On June 25, 2018, Facebook lost market capitalization of more than $100 billion in just two hours of trading after it announced its quarterly performance, despite exceeding analysts’ earnings forecasts. Digital companies must be performing such assessments in-house to reward their sales and marketing staff.