2016 Marketing Metrics Operations 
Harvard Business
MARCH 22, 2017
What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.
Harvard Business
OCTOBER 1, 2018
Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.
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BCG
AUGUST 16, 2016
Article Tuesday, August 16, 2016. On the left side, record each mention of an internal topic, such as financial or operational performance, plans, metrics, organization, employees, or culture. Our research has found that most companies struggle to make CI more than just a traditional market research operation.
Harvard Business
MAY 25, 2017
On November 9, 2016, the shareholders of Australia’s largest company, and the world’s tenth-largest bank , revolted. Other firms have ventured down this path, including the conglomerate Wesfarmers , with its 200,000-plus staff, and the global hospital operator Ramsay Health Care.
Harvard Business
SEPTEMBER 17, 2018
In fact, by some measures, the best emerging-market firms are more competitive than firms in advanced economies including the United States and the United Kingdom. Indeed, it is much harder for this plethora of emerging-market firms in the outperforming countries to get to the top and then stay there.
Effective Managers
JUNE 9, 2021
According to the latest research from 2016, as much as 78% of the global management consulting spend is within the boundaries of North America and Europe. It’s mostly driven by the financial markets and investor positioning. The development of this profession mostly began in the United States and a handful of countries in Europe.
Harvard Business
JUNE 1, 2016
Digital transformation halts, or fails, for many reasons—but most often it’s because minor changes at the surface level do nothing to affect the fundamental operations of a company. Increasing the social media marketing budget is not digital transformation. Even building an app is not digital transformation.
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