Marketing Productivity Research Strategy 
Harvard Business
JUNE 5, 2023
A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy.
Tom Spencer
JULY 14, 2023
While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.
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Harvard Business
OCTOBER 13, 2023
Case-in-point: the Bottom of the Pyramid theory, created by Indian-American researcher and author CK Prahalad. He posited that this segment was an untapped market opportunity and that companies, by developing products and services accessible to them, could create sustainable and profitable ventures, while also improving the lives of the poor.
Successful Independent Consulting
NOVEMBER 30, 2023
For us, ChatGPT isn't just another tech gimmick; it's a virtual assistant that can elevate our creativity, enhance productivity, and revolutionize our communications. Use prompts like "Generate ideas for improving client engagement" or "Brainstorm innovative strategies for project XYZ."
Tom Spencer
SEPTEMBER 8, 2023
Most entrepreneurs and product managers (PMs) know that they need to find out what people want. The collected information is then taken into product development meetings, focusing all future engineering efforts on addressing the customer pain points in a way that can be monetized.
Business Consulting Agency
APRIL 1, 2024
For foreign companies venturing into the vibrant and competitive landscape of the United States market, navigating regulatory complexities, cultural differences, and market nuances can be daunting. Foreign companies thrive in the US market with local expert assistance and support through consulting services.
Business Consulting Agency
APRIL 26, 2024
Entering the US market presents a plethora of opportunities for foreign companies looking to expand. However, navigating the complexities of market entry can be daunting due to cultural differences, regulatory requirements, and competitive landscapes. Overcoming challenges in the US market is critical to the success.
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