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Powerful metrics with hidden variables

Seth Godin Blog

In that magazine article, what's the methodology for ranking these semi-famous people? How does it work? Who decides what your salary is compared to the person down the hall? On this road, in this town, what's the threshold before you'll get a speeding ticket? How did this image show up in recommended?

Metrics 26
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Why Companies Should Measure “Share of Growth,” Not Just Market Share

Harvard Business

But many companies have a one-size-fits-all mindset toward metrics, which makes it hard to use that judgment when allocating resources from the top. Again, it comes down to metrics and key performance indicators (KPIs) that don’t properly capture the subtleties of how a business is growing.

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Top 10 Game Informer Staff on Twitter

Harvard Business

We have the top 10 Game Informer magazine staff on Twitter, ranked by the number of followers. Metrics were pulled on Dec. If you ever wanted to keep up with the ever-exciting video and PC games industry, then look no further than this week’s list. 22, 2017 and may change over time.

Metrics 28
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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

Business magazines and websites are abuzz with news about the value of marketing mix modeling as a way to help companies maximize their return on marketing investment (ROMI). These questions cannot be answered by copy testing, product testing, or other micro-testing methods. The workhorse of macro optimization is marketing mix modeling (MMM).

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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. The EVP of sales liked the easy-access dashboard to report on metrics and the forecast. ” If the sales team recognizes the value of this tool, you’ll get all the metric and forecast information you desire.

Sales 42
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It’s Time to Make Business School Research More Relevant

Harvard Business

news, periodicals, magazines, podcasts, etc.) Metrics that capture the extent to which research achieves these goals could be additional ways to assess scholarly impact. Each of these metrics is a reflection that a management scholar’s research has helped or enlightened communities beyond academia.

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Putting the 'Customer' in 'Service Optimization' - Think customers.

1 to 1

Search. ); 1to1 Magazine. Though many companies approach service and support as just another metric to be maximized, those that emphasize quality over call times differentiate themselves from the competition and excel in customer satisfaction. 1to1 Magazine. Customer Strategy Magazine |. Marketing Research Articles.

Media 37