Tom Spencer

AUGUST 15, 2020

Business magazines and websites are abuzz with news about the value of marketing mix modeling as a way to help companies maximize their return on marketing investment (ROMI). Often, some combination of the two methods is the most efficient. The workhorse of macro optimization is marketing mix modeling (MMM).

Marketing 88

Marketing Advertising Sales Media 88

Rod Burkert

FEBRUARY 19, 2019

Social media can be incredibly efficient. 6 – Email metrics are better. Craig Mod wrote this in an article for WIRED magazine: We simply cannot trust the social networks, or any centralized commercial platform. The full Guide is now available in PDF, and the print version will ship in early March. Social media is valuable.

Media 40

Media Data Metrics Software 40

Harvard Business

JULY 19, 2018

One review of methodologies concluded that, management researchers “…do what they know, what they have done, what is efficient and easier, and what is rewarded (i.e., news, periodicals, magazines, podcasts, etc.) published )” which is not always the same as what would be most illuminating, or most useful.

Research 41

Research Journal Metrics Ethics 41

Harvard Business

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. The EVP of sales liked the easy-access dashboard to report on metrics and the forecast. ” If the sales team recognizes the value of this tool, you’ll get all the metric and forecast information you desire.

Sales 44

Sales Metrics How To Tools 44

Harvard Business

JULY 17, 2017

You’ll also need to make the case that a new title will help you be more efficient and effective in your job, perhaps by giving you added gravitas or credibility. Earlier in her career, Sally was hired as the managing editor for a national trade magazine targeted at paralegals. ” Talk to your boss.

How To 47

How To Case Interview Case Study Case Studies 47

1 to 1

MAY 3, 2013

Search. ); 1to1 Magazine. Though many companies approach service and support as just another metric to be maximized, those that emphasize quality over call times differentiate themselves from the competition and excel in customer satisfaction. 1to1 Magazine. Customer Strategy Magazine |. Marketing Research Articles.

Media 37

Media Metrics Advertising Trends 37