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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element. brick-and-mortar vs online).

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Love your Organizational Problems, not Just your Solutions

Kates Kesler

The late Elliott Jaques (1989) 2 created a useful framework for designing leadership work in large organizations.?One His belief was that the top leadership level of the company should have a decision horizon in years. One aspect of this multifaceted framework is managerial focus across time.

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Chief Ecosystem Officer – Taking Customer Centricity to the Next Level

Kates Kesler

Customer centricity is defined here as creating unique product value propositions and strategies to deliver against unmet customer needs. You may be asking, isn’t it the role of a Chief Product Officer to create solutions across products? Since inception, they have consistently developed cutting edge, best-in-class products.

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Embracing Healthy Tensions in a Matrixed Organization

Kates Kesler

When a large automotive company shifted its organization model from a product center-of-gravity to a customer-centric model, its leaders initially believed the matrixed tensions were unnecessary complexity and associated tension with “failure.” These many voices create predictable tension that is often mistaken as something harmful.

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Using the Right Performance Metrics: Watch out for P&Ls

Kates Kesler

As an example, we recently worked with a healthcare company that contains product/service lines of business (LOB’s). For example, one LOB is best suited to acquire a broad customer base, even if this means operating at a loss. To deliver on the strategy, each LOB must play a unique role in which it is best positioned to contribute.

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To Little, Too Late: Why many Diversity and Inclusion efforts fall short

Kates Kesler

They need to consider the strategic implications or opportunities of diversity relative to customers, products, brand, geographic footprint. They start with a discussion of Talent and Leadership. When we take a methodical approach to organization design, talent and leadership is the fourth milestone we address. Capabilities.

Talent 65
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To Little, Too Late: Why many Diversity and Inclusion efforts fall short

Kates Kesler

They need to consider the strategic implications or opportunities of diversity relative to customers, products, brand, geographic footprint. They start with a discussion of Talent and Leadership. When we take a methodical approach to organization design, talent and leadership is the fourth milestone we address. Capabilities.

Talent 65