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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Understanding Your Target Market: Discovery Calls

Tom Spencer

Most entrepreneurs and product managers (PMs) know that they need to find out what people want. In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback.

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Breaking Down Case Interview Frameworks – Market Study

Management Consulted

One of the most daunting things about case interviews is the uncertainty you’re faced with as you step inside the door. What if your interviewer is having a bad day and just feels like asking impossible questions?! In this article, we’ll be looking at Market Study. 3 – Market Study. ” asked the man.

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Management Consulting

CaseInterview.com

Management consulting is an industry that offers assistance with this kind of high-level decision-making and problem-solving. Management Consultants help businesses make strategic decisions that directly impact the entire company. Let’s say a company is looking to relocate to a new market.

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Case Interview Foundations: 6 Types of Case Interviews

Management Consulted

Consulting firms rely heavily on case interviews to find the right candidate and, therefore, you should practice them – practice them well, start practicing them early (2-3 months prior to the interview), and then keep practicing them often. The 2 case interview styles are Interviewer-led and Interviewee-led cases.

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How to Ace the Team Consulting Interview

Tom Spencer

If you are interested in consulting roles, case interviews are an integral part of that process. Your heartbeat will pulse with excitement when you receive an e-mail letting you know that you made it to the interview stage. The interview is a nerve-wracking experience. This article is going to focus on team interviews.

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Preparation for the Case Interview:  Math, Charts and Market Sizing

Tom Spencer

A major portion of the consulting case interview tests your quantitative skills. Consultants work with a lot of data and can spend a significant amount of time crunching numbers. So your interviewers want to know that you’re comfortable with math and have strong analytic reasoning skills. Use structure.