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Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

The reply: Spend five hours a month in meetings (roughly an hour each week). No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

It’s simply the smartest way of finding and connecting with your ideal client, establishing your credibility, increasing your number of discovery meetings and close rates as well as giving you the platform to increasing your fees. it's one thing to have a repository of intellectual property (IP).

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Consultant Marketing Tech Trap

Jerry Fletcher

It can be the backbone of the sharing of your body of intellectual property or it can delay the release by days, weeks or months or, in some cases years. Or would you have imagined the explosion of meetings software that has occurred in the last six months? It’s great until it isn’t. Six people provided their e-mails.

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Micro-influence: This 1 strategy can grow your practice locally, regionally, or nationally

Rod Burkert

There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos. Jim Hitchner lives outside of Atlantic City, New Jersey and uses webinars to convey his expertise. The webinars reach a national audience. Related posts.

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How to Create Breakthrough Success without Burnout: Interview with Rachelle Stone

Consulting Matters

I’d been in the Hospitality, Meetings and Conventions industry for 28 years, and I helped several companies build and develop their corporate divisions, and then I did it for myself building my own company and then working for angel investors flipping underperforming businesses in meetings and conventions and hospitality.

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Firing on all 4 pillars: How to excel at BVFLS practice development

Rod Burkert

Once you’ve scheduled your trip, you’ll travel bag free, and your freshly cleaned and neatly packed clothing will meet you at your specified destination. Rather they create, package, and sell their intellectual property – things like apps books, models, newsletters, templates, toolkits, and webinars – in a 1:many environment.

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How to Promote Your Web Site

Chad Barr

Leverage Your Content – When you are exchanging valuable information with individuals you meet, mention your site and the fact that you are excited to share with them some of the remarkable and valuable content you have created. Add Contacts – Allow your site and blog visitors to easily add themselves to your contact list.

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