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Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. Even though their offer will cost the consultant time, money, and intellectual property.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. it's one thing to have a repository of intellectual property (IP).

Marketing 202
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Consultant Marketing Tech Trap

Jerry Fletcher

It can be the backbone of the sharing of your body of intellectual property or it can delay the release by days, weeks or months or, in some cases years. Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing. It’s great until it isn’t.

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Internet Monetization

Chad Barr

Let me articulate further: Brand: The more products, services and intellectual property you create, that is directly and uniquely attributed to you, the stronger and more successful your brand becomes. It could be online courses, books, webinars, even access to you.

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Growing Your Business and Your Revenues

Chad Barr

Consistently and frequently creating, sharing and publishing our insights help us transform them into books and other offerings, strengthen our marketing initiatives, and further create our intellectual property and our global digital empires® Promote our products and services and help make a difference and impact our target audience.

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13 Ways to Promote Your Podcasts

Chad Barr

Speaking – Mention your podcast channel during your speaking presentations or your webinars and invite the audience to subscribe to the channel. Collaboration – Approach others to develop new intellectual property with you and record, promote and market on your mutual channels.

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Content Success Framework

Chad Barr

Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership. These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.