Consulting Matters

MAY 18, 2023

In this episode, you'll hear: How to transition from expert to thought leadership AI's impact on productivity and creativity How to craft your story as a thought leader How to leverage thought leadership in content marketing About the guest: Carol Morgan Cox is the founder and CEO of Speaking Your Brand®, a coaching and training company that helps (..)

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Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. You are selling your know-how in exchange for significant fees.

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Consulting Matters

MARCH 3, 2021

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. If you're ready to discover how to talk about what you do in a way that is compelling to your ideal clients, then read on. I'm also NOT going to show you how to convince a client about something you want them to want.

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Consulting Matters

DECEMBER 10, 2020

You'll learn: How to trust your instincts about what you need to do with your business and decide if a course is right for it. How creating a course can reinvigorate your passion for your business and what you do. Do you know how to design courses or is it a new skill? Do you want it to be a way to generate passive revenue?

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The Fearless Marketer

FEBRUARY 8, 2021

When I was intensively studying marketing in the “early days” of Action Plan Marketing, I read Scientific Advertising by Claude Hopkins. Perhaps the best marketing book ever written, published in 1923. Hopkins taught many essential marketing principles, but If there’s one thing I learned from him, it was this: Give away samples.

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Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. or how to guidance (How to.). It all starts here.

Marketing 202

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LSA Global

NOVEMBER 20, 2023

The Strategic Account Sales Training results were: 96.5% With diverse go-to-market strategies and aggressive growth targets, they wanted a customized Strategic Account Sales Training to equip their sales teams with a better sales playbook and a more strategic mindset to better protect, serve, and grow their most critical strategic accounts.

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Consulting Matters

OCTOBER 13, 2022

How finding like-minded friends in a new city can start with strategic networking. Be a fly on the wall as Vern coaches me on how to network in this on-air coaching session. He is a passionate advocate for training and coaching individuals and teams to become more effective when they are networking and building relationships.

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Consulting Matters

MARCH 17, 2022

So, we decided to hit record to share how to deconstruct fear and reframe its role in your transformation. How to use your whole self (mistakes/accomplishments/past) to propel your vision. How to use your whole self (mistakes/accomplishments/past) to propel your vision. In this interview, you'll hear: Why fear is not your enemy.

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Consulting Matters

MAY 19, 2022

How can you use your strengths to land more clients and earn what you're worth? Leslie Lyons and I do a deep dive into the Enneagram tool and how to use it to sell more effectively and overcome the issues and challenges that cause us to sabotage ourselves and play small. How to turn a sales transaction into a legacy transaction.

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Consulting Matters

JANUARY 29, 2020

The presence of money fears can be good if they act as alerts to be strategic about investments and with marketing and sales. Here's some of the most common money fears and how to get over them. Invest in specialized business development support and training with the full expectation it will pay off.

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Successful Independent Consulting

APRIL 2, 2018

You need to consider the real and perceived value of your services, expertise, and experience, as well as geography and market conditions. Was it at a big firm with formal training (for example Deloitte, Bain & Company) or did you learn on the job as an internal resource with a company? Typical rates vary by industry too.

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Consulting Matters

JUNE 24, 2020

The question that I wished that asked instead is "How do I predictably get consulting clients so I never had to ask this question EVER again?". Forget one-off marketing tactics that give you hit or miss results. Instead building a marketing system that puts your client attraction on autopilot.

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Consulting Matters

SEPTEMBER 13, 2021

As an organization development consultant, I played a key role in aligning the senior executive team around how service was delivered on the front lines, what needed to happen to establish Disney's Animal Kingdom as a must-see park, and how the creative and operational teams partnered together. Learn how to push back productively.

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Prudent Pedal

FEBRUARY 4, 2020

In my last post, How to Evaluate Your Marketing Leader , I laid out a rubric for managing partners to assess the performance of their marketing leaders. My approach delineated between my two schools of marketing thought in the professional services world–the Productivity School and the Growth School. Be a leader.

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Consulting Matters

FEBRUARY 13, 2020

It's in how you use your tools that matters. A carpenter may have a hammer, screwdriver and drill and perhaps the best ones on the market. We care about how what he does with those tools to build something of beauty and usefulness. ” Get my Free Value Proposition Creation Video Training! What drives you crazy?

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Consulting Success

JANUARY 15, 2018

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

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Consulting Matters

SEPTEMBER 7, 2021

Are you wondering how to establish your credibility with potential clients, especially when you're just starting? Kyle Howard, you'll see how to answer "What do you do?" How to stop worrying about exciting ways to explain your methodology (and what to do instead). How to Clarify Your Ideal Client. It's not just about you.

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Business Consulting Agency

NOVEMBER 30, 2022

Business social media marketing efforts can confuse people and companies. Companies are not sure why or how to improve it. Social media is a complex marketing tactic that often leaves companies confused. No training is required or learning curve. Find out how to improve your business social media marketing efforts.

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The Fearless Marketer

JULY 12, 2021

Here’s my update on the Fearless Marketing Mastermind: First of all, who is this for? Self-employed professionals offering consulting, coaching, or training services and programs (or a combination of these). Marketing messages and ultimate outcomes. Keep-in-touch marketing (i.e. Persuasive and engaging marketing writing.

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Consulting Matters

JANUARY 24, 2020

Discover how to start your business right.the first time when you download the “Strategic Business Build Guide.” ” Get my Free Value Proposition Creation Video Training! This 5-module ACTION LEARNING system provides you essential marketing training as you build your business platform.in

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Jerry Fletcher

JULY 31, 2021

He asked a favor that involved me contacting a person who had spoken for an organization I handle marketing for the slides from the presentation. But before I knew that I asked him, “I am honored by your trust but how long have I enjoyed that position?”. When you trained my partners to do it our close rate doubled.

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On the Brink Podcast

JANUARY 17, 2022

Hear how Blue Ocean Strategy helps you own your market! In this podcast, Brian Gladden and I go digging into the whys and hows of creating Blue Ocean Strategies ®. To learn how to do it, listen in. He just loves the methodology and objectives behind BOS, as do I. It really works!

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Johanna Rothman

AUGUST 30, 2023

Business Models Explain How to Make Money Business models help you understand how you or your company make money. I do this to make it easy on my hosts who often do not know how to stack the questions. The more people have the certification, the fewer people need training. (See the “it depends” answer.)

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Do It! Marketing

JULY 23, 2020

And specifically, I want to help you take inspired action to start marketing more smartly, easily and consistently. What do I say about my speaking, training, consulting, or coaching services that will get them to recognize they need me? How can I stop wasting time talking to people with no need, no budget, or no authority to hire me?

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Jerry Fletcher

SEPTEMBER 19, 2020

45 minutes later I figured out how to hook up using a username and password. But the companies that supply e-mail services have significant differences in how they respond to those regulations. Recently, I moved a client to Active Campaign in order to take advantage of their field leading implementation of automated marketing.

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Consulting Matters

MAY 13, 2021

He targeted clients by industry sector online, created avatars for marketing, and realized he was comfortable working with companies that turnover about 2-3 million pounds. Maybe they are wondering how to go from a start-up to taking on staff? Perhaps they are wondering how to go from managing one location to two or three?

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Prudent Pedal

SEPTEMBER 2, 2021

This post is the first in a series to share how professional services can develop and execute marketing strategy. Instead, it will give you a strategic framework to guide both the thinking about AND deployment of your marketing strategy. The 2 major challenges to developing professional services marketing strategy .

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The Fearless Marketer

FEBRUARY 22, 2021

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. What do you stand for and how do you deliver it?

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Consulting Matters

SEPTEMBER 16, 2020

Then you're going to love this tutorial video because it will reveal to what the true purpose is for the consultant's role and how to fulfill your potential in this role. I am so excited to share with you my secret strategies around how you position yourself as a strategic partner. I don't know how to break up the content.

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Consulting Matters

AUGUST 12, 2020

How to frame my products and services in such a way that they will be irresistible to executive clients?". If so, you're gonna love today's training on how to design consulting offers.that convert. I've been asked quite a bit about offers and how to make relevant offers, particularly in crazy times, like now.

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The Fearless Marketer

AUGUST 20, 2018

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”. Kind of vague, right?

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Consulting Matters

JULY 8, 2020

Pinpointing your ideal client and joining the conversation that is inside their heads is the foundational key that will unlock your marketing effective, close rates, per contract and client fees, your client impact and the joy you experience in your business. What would make them sign up for our training or webinar?

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The Fearless Marketer

JULY 23, 2018

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals.

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Rick Conlow

MAY 17, 2023

The Container Store offers its employees competitive pay and benefits, as well as a strong focus on training and development. Lack of awareness or education: Leaders may not be aware of servant leadership principles or may not understand how to apply them effectively.

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LSA Global

JULY 15, 2022

They had never designed, delivered, or measured effective field sales training before, and the current sales team had varied levels of experience and performance. This module helped sales reps to understand the number one barrier to becoming a Trusted Advisor and how to overcome it with target buyers. 90% Job Relevance.

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Rick Conlow

DECEMBER 20, 2021

The pandemic highlights the dismal employee engagement tactics by companies which helped to facilitate the current nightmarish labor market. In response to the tight labor market companies are increasing wages. Then, prioritize training and coaching your managers how to become better managers. That is all good.

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