Consulting Matters

NOVEMBER 3, 2022

I have been a business owner for 15 years, studied modern marketing, and working with hundreds of clients on their business development, brand building, and marketing. For consultants and coaches, traditional sales don’t work. A pitch is about sales. How to Make Your Contacts Count with Vern Schellenger.

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Consulting Matters

MAY 19, 2022

How can you use your strengths to land more clients and earn what you're worth? Leslie Lyons and I do a deep dive into the Enneagram tool and how to use it to sell more effectively and overcome the issues and challenges that cause us to sabotage ourselves and play small. How to turn a sales transaction into a legacy transaction.

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Consulting Success

NOVEMBER 1, 2018

Michael was recently featured on Sales For Nerds. You can listen to it here: Michael Zipursky on Sales For Nerds “Marketing” and “sales” are dirty words to many consultants. Not by “marketing” and “selling.” Not by “marketing” and “selling.”

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Consulting Success

APRIL 2, 2018

Perry is the author of several fantastic sales and marketing books and splits his time between higher-end client work and equity in companies as well as his science and technology project Evolution 2.0. Today we’re diving deep into the ways you can find your ideal clients, how to successfully manage your sales, marketing […].

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Tom Spencer

AUGUST 18, 2023

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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LSA Global

APRIL 23, 2024

Based upon increased competition and pricing pressures, their new go-to-market sales strategy includes highly customized Strategic Account Management Training to equip their sales teams with a better sales playbook and a more strategic mindset to better meet aggressive growth targets at key strategic accounts.

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Consulting Matters

JULY 21, 2022

He most recently served as the Chief Executive Officer for Concord Servicing – a company he led to record-breaking growth that culminated in its sale from the founder to a private equity firm. In this episode, you'll hear: How to adopt a new label when you make a significant transition in your career.

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Wakeman Consulting Group: Dave's Blog

APRIL 27, 2023

Sales get lower. This filled my inbox with a few questions about why sales teams always want to discount. Incentives : One big reason your sales team wants to discount is incentives. Does the sales team get rewarded on profit? That will incentivize discounts because more sales is better. Profits do too.

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Consulting Success

MAY 10, 2021

Perry Marshall, one of the most expensive business strategists in the world and well-known for his book, 80/20 Sales and Marketing, has come to talk with Michael Zipursky on growing a business through elimination. Perry explains the principles.

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Consulting Success

JULY 22, 2019

Content marketing for consultants is necessary for anyone who wants to succeed in connecting with the clients from the initial stages of sales up to after sales. Ian James is a process consultant who shares his knowledge on how to effectively do content marketing by building relationships through simple but valuable content.

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Consulting Matters

OCTOBER 6, 2022

How to approach networking strategically so you get better results. In this unique on-air coaching session, you will see how to create your own networking strategy to help you achieve your goals. Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link].

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LSA Global

MARCH 11, 2024

The Sales Management Training results were: 100% Job Relevance 100% Satisfaction 133% Knowledge Gain 96.7% The Sales Management Training results were: 100% Job Relevance 100% Satisfaction 133% Knowledge Gain 96.7%

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Consulting Matters

JUNE 15, 2020

One thing that both new and seasoned consultants hate is marketing. It's the fog of all that marketing entails and the fear that they are going to become some slick used car salesman is what keeps smart people stuck in soul-sucking corporate jobs. FOUR REASONS WHY SMART CONSULTANTS HATE MARKETING. But marketing?

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The Fearless Marketer

JULY 1, 2019

In the ABDO (Attention-Based Direct Outreach) Marketing process there are five main components: 1. Getting attention via email or other marketing activity. Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter.

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Consulting Matters

MARCH 3, 2021

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. If you're ready to discover how to talk about what you do in a way that is compelling to your ideal clients, then read on. Which is a sales killer. This article is for you. You're reading my mind! You get me!".

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Consulting Matters

DECEMBER 10, 2020

You'll learn: How to trust your instincts about what you need to do with your business and decide if a course is right for it. How creating a course can reinvigorate your passion for your business and what you do. Do you know how to design courses or is it a new skill? Are you looking to take your business more virtual?

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Consulting Matters

JANUARY 15, 2020

Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you. To attract the right people into your sales funnel, you have to know who they are.

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Consulting Matters

JUNE 24, 2020

The question that I wished that asked instead is "How do I predictably get consulting clients so I never had to ask this question EVER again?". Forget one-off marketing tactics that give you hit or miss results. Instead building a marketing system that puts your client attraction on autopilot.

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Consulting Matters

MAY 25, 2023

During our conversation, Erin emphasizes the importance of wealth creation in the hands of women, and how it can be a game-changer for the world. We discuss the process of creating intellectual property, the benefits of registering trademarks, and how to protect your copyrights.

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Consulting Success

JANUARY 15, 2018

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

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Consulting Success

AUGUST 20, 2018

Growing portfolio companies must focus on their sales, messaging, and go-to-market. Craig Wortmann of Sales Engine consulting reveals the key to sell more: networking. How To Sell Consulting Services With Craig Wortmann: Podcast #50 is a post from: Consulting Success. People may roll their eyes, but it’s true!

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LSA Global

JULY 16, 2021

Do the Math Trying to define high performing sales territories that are balanced, and consistently high producing is the source of many a sales manager’s headaches. There are so many ways to slice and dice sales territories but, however you do it, there is one constant – it should reflect real data.

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Consulting Success

AUGUST 6, 2021

Wondering how to sell consulting services? How To Sell Consulting Services (Like Lemonade) is a post from: Consulting Success. Last Friday evening, I got a call from one of our neighbors inviting my daughter to join them to sell lemonade. So, the entire evening, they were looking forward to waking.

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Business Consulting Agency

OCTOBER 12, 2022

Marketing as well as advertising is more complex nowadays. Digital marketing tactics and advertising dominates the landscape now. Companies of all sizes seem to be having marketing challenges. These marketing problems can show as lack of results, or no results. Poor lead generation, online sales, etc.

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Marketing Advertising Media Engineering 98

Tom Spencer

MARCH 8, 2024

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

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LSA Global

NOVEMBER 20, 2023

The Strategic Account Sales Training results were: 96.5% With diverse go-to-market strategies and aggressive growth targets, they wanted a customized Strategic Account Sales Training to equip their sales teams with a better sales playbook and a more strategic mindset to better protect, serve, and grow their most critical strategic accounts.

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Prudent Pedal

JANUARY 28, 2020

If you’re a managing partner, practice leader, sales leader, or chief administrative officer in a professional services firm, you probably have responsibility for “managing” marketing. Prerequisite Reading: We will be evaluating your Marketing leader’s performance based on your firm’s School of Marketing Thought.

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Consulting Matters

MAY 13, 2021

He went through start-up, growth, and eventual sale. After he sold his company, people began picking his brain, especially about the sales process. He targeted clients by industry sector online, created avatars for marketing, and realized he was comfortable working with companies that turnover about 2-3 million pounds.

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Tom Spencer

AUGUST 15, 2020

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table?

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Tom Spencer

SEPTEMBER 5, 2020

To succeed in sales, you must know your customer. It also means being able to correctly classify your market. One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. How B2C and B2B sales strategies differ.

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Business Consulting Agency

AUGUST 23, 2022

One of the most common statements made by companies is that they do not generate enough sales. There is a lack of sales. Efforts to increase sales are not working out. Are you not generating enough sales? Often, a business does not know why it is lacking sales. Find out here how this can be remedied.

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SkillQuo

AUGUST 31, 2017

By collecting, analyzing and collating all past interactions a company has had with the existing and or potential customers, CRM becomes a marketing strategy that can help one pull in a substantial profit. Not only that, but it can be maximized as a marketing tool since all your customer data is readily available.

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