Tom Spencer

AUGUST 18, 2023

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

Marketing 78

Marketing Consulting Case Interview Interviews 78

Consulting Matters

SEPTEMBER 7, 2023

Growing up with a father involved in the space program and an education in marketing, Meg’s roots have significantly influenced her perspective on leadership. It is about strong communication skills and leadership, and it requires understanding your audience and the context in which they operate.

Leadership 156

Leadership How To Interviews Development 156

Consulting Matters

OCTOBER 13, 2022

How finding like-minded friends in a new city can start with strategic networking. Be a fly on the wall as Vern coaches me on how to network in this on-air coaching session. Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link].

Strategy 156

Strategy Strategy Strategy& How To 156

Consulting Matters

FEBRUARY 10, 2022

Initially, I wanted to interview Jared because he has done a fantastic job carving out a unique position in the market as a specialized futurist. If you got a big vision for your business and your life, but need a jolt of inspiration on how to make it happen, listen in to this powerful interview with Jared. Jared Nichols [link].

Intellectual Property 156

Intellectual Property How To Video Interviews 156

Johanna Rothman

MARCH 14, 2024

Staff jobs only offer intangible and peripheral value, as I briefly discussed in Unemployed Agilists: How to Show Your Value to Support What Managers Want, Part 1. ”) If your company is publicly traded, market analysts will look at the P&L to analyze both the SGA and R&D costs. Industry expertise.

Agile 100

Agile How To Metrics Productivity 100

Asamby Consulting

NOVEMBER 4, 2022

Small Business Operations Consulting An investment makes sense only when you get more in return than you invested. If you hire an operations consultant, this Return on Investment might be not easy to calculate. This blog posts outlines what the ROI for hiring a small business operations consultant is.

ROI 52

ROI Small Business Operations Consulting 52

Consulting Matters

SEPTEMBER 13, 2021

As an organization development consultant, I played a key role in aligning the senior executive team around how service was delivered on the front lines, what needed to happen to establish Disney's Animal Kingdom as a must-see park, and how the creative and operational teams partnered together.

Organizational Development 156

Organizational Development Consulting How To Development 156

Consulting Success

JANUARY 15, 2018

The greatest marketing tool you have is your network — here’s how to make it work for you. This Silicon Valley-based previous electrical engineer with a passion for theater studied at Carnegie Mellon, then started his career in product marketing and sales before becoming a VP General Manager. Never neglect your network!

Marketing 174

Marketing Consulting How To Culture 174

Successful Independent Consulting

APRIL 2, 2018

You need to consider the real and perceived value of your services, expertise, and experience, as well as geography and market conditions. Market conditions and competition — Are there a lot of consultants who do what you do? Client’s industry — Who is your target market? Type of experience — Where did you learn your craft?

Consulting 199

Consulting How To Marketing Deloitte 199

Consulting Matters

JUNE 2, 2022

How to operate in the "already" but the "not yet.". How do you navigate the nebulous journey from your first to the second act. Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link]. How to Reverse Engineer Your Fear with Roy Bell.

How To 156

How To Consulting Engineering Video 156

Prudent Pedal

SEPTEMBER 2, 2021

This post is the first in a series to share how professional services can develop and execute marketing strategy. Instead, it will give you a strategic framework to guide both the thinking about AND deployment of your marketing strategy. The 2 major challenges to developing professional services marketing strategy .

Development 40

Development Marketing Strategy Strategy 40

Jerry Fletcher

SEPTEMBER 19, 2020

The best software has the ability to simplify complex operations and make understandable answers available speedily. 45 minutes later I figured out how to hook up using a username and password. But the companies that supply e-mail services have significant differences in how they respond to those regulations. Logging in.

Marketing 97

Marketing Consulting Software Intellectual Property 97

Jerry Fletcher

JANUARY 23, 2021

They had no one in the Marketing director slot and I could tell from the communications that the President was drowning. Should is the operative word. That took two hours between explaining why a personal site would not work, waiting for a connection to GoDaddy and his exploration of how to save money by using personal credits.

Marketing 59

Marketing Consulting Media Operations 59

Consulting Matters

AUGUST 25, 2022

She and I worked together years ago when I first got on Kajabi, and she taught me so much about how to use this amazing platform for my website, courses, email, and more. If you are wondering how to have it all, as you define "it all," this interview will give you a boost of inspiration on exactly how to make it happen!

Interviews 156

Interviews Operations Consulting Video 156

Johanna Rothman

SEPTEMBER 28, 2021

Instead, let's consider how to see management's adaptable and resilient actions. Here's what I see when managers start to create an environment that supports business agility: Recognize when the market changes. Or, recognize when the organization needs to change its market. Adapt to the changing market.

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Agile Management How To System 89

Jerry Fletcher

JUNE 6, 2020

First I had to teach consulting clients how to use Zoom. Then we did a little refresher on how to present successfully at a distance. Automagic Marketing. That’s what I used to call the kind of marketing that pushed the limits on georaphy. To me, the promise of automated marketing was a kind of magic. It still is.

Marketing 59

Marketing Consulting Engineering Media 59

Epicflow

JUNE 10, 2022

What are the most typical risks associated with aerospace engineering projects, and how to manage them effectively? Competition at the domestic and international markets. Operational risk management . Operational risk is a sum of uncertainties and hazards faced by an organization during its daily business activities.

Engineering 98

Engineering Management How To Risk Analysis 98

Jerry Fletcher

MAY 8, 2021

where you sit down with a prospect and learn about her/his operation and get to ask questions from which you will develop a proposal. If they were uncomfortable talking about any part of the operation, now is the time to ask. Here is a string of questions that allow you to go deeper: How did you get started? Meeting name.

Meeting 52

Meeting Marketing Consulting Case Interview 52

Tom Spencer

AUGUST 22, 2020

What is essential for successful marketing mix modeling? Is the market for the product or service growing? The goal is to accurately measure sales to ultimate users (the people the marketing efforts are focused upon). Reading Time: 6 minutes. Industry data: What are the trends in the specific industry?

Marketing 88

Marketing Advertising Retail Sales 88

Jerry Fletcher

OCTOBER 9, 2021

Your title Since most consultants are independent professionals operating as solos (nearly 70% in our last survey) you can call yourself anything you like. Prospects want to know how to connect NOW. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc.

Marketing 52

Marketing Consulting Research Industry 52

Consulting Matters

SEPTEMBER 16, 2020

Then you're going to love this tutorial video because it will reveal to what the true purpose is for the consultant's role and how to fulfill your potential in this role. I am so excited to share with you my secret strategies around how you position yourself as a strategic partner. I don't know how to break up the content.

Consulting 156

Consulting How To Leadership System 156

Consulting Success

JULY 17, 2017

How can you sell a $200,000 project? Steve has great insights on how to help companies see the outcome of their investment. Consultants can also sell starter engagements, and you’ll want to hear how workshops can create the vision for the company that will lead to larger value projects. Sell the vision!

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Consulting How To Construction Company 149

Rick Conlow

FEBRUARY 22, 2021

Without consistent feedback a manager operates blindly. He is also a leader in his market every year in sales, profit, and customer service. The post How to GET Feedback When You Are the Leader appeared first on Rick Conlow. Robert Kiyosaki says , “Critics only make you stronger. ” Pulling It All Together.

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How To eBook Leadership Sales 84

Jerry Fletcher

AUGUST 22, 2020

You’ve decided you’d like to be a consultant but you’re not sure how long it is going to continue as a side hustle before becoming your full-time gig. You’ve done some time in the 9 to 5 world and learned how to get some things done. Learn how to have a conversation with a prospect instead of delivering a commercial.

Marketing 59

Marketing Consulting Engineering Construction 59

Consulting Matters

JULY 7, 2022

Today, I'm chatting with one of my favorite executives of all time, Jim MacPhee, recently retired Chief Operating Officer and self-proclaimed Experience Steward for Walt Disney World Parks and Resorts. In January 2018, Jim was promoted to the role of Chief Operating Officer/Senior Vice President, Walt Disney World® Resort.

Operations 156

Operations Leadership Transportation Consulting 156

Asamby Consulting

FEBRUARY 10, 2022

Think about your team members: If you tell them what to do or how to do something, you're employing the mechanism of formal hierarchy. When you standardize a task or resource allocation, you define a predetermined way of how to do things. Standardization The second coordinating mechanism is Standardization.

How To 52

How To Operations Culture Policies 52

ConsultX

APRIL 26, 2022

The more cars typically equals the more employees and from that you can make an assumption on how much turnover the business may be doing, as they’re paying each employee. This can also make a good talking point, as you can use it to ask if there are just 2 (or 10) employees that work there to help gauge the size of the operation.

Consulting 52

Consulting How To Advertising Automotive 52

Consulting Success

AUGUST 6, 2018

A lot of times, what we see for new product companies are you’ve got a couple of founders where one knows the product well because that started the idea, and then one knows how to market and sell the product. Once you have those two things together, the next piece is the ecommerce operations piece.

Engineering 101

Engineering Consulting Operations Sales 101

Jacq Hackett Consulting

MAY 7, 2018

You need to get your name out there because it’s all about establishing your credibility as someone who absolutely understands your potential clients’ operating environment. So approach online and offline industry publications – you’ll be surprised how keen they are to get new content and contributors.

Marketing 120

Marketing Consulting Healthcare Development 120

Harvard Business

SEPTEMBER 13, 2023

Is it possible to grow while still responding to the markets you serve?

How To 74

How To Marketing Operations Culture 74

Jacq Hackett Consulting

MAY 7, 2018

You need to get your name out there because it’s all about establishing your credibility as someone who absolutely understands your potential clients’ operating environment. So approach online and offline industry publications – you’ll be surprised how keen they are to get new content and contributors.

Marketing 120

Marketing Video Consulting Healthcare 120

Ben de Haldevang

FEBRUARY 23, 2023

We address both the operational implications, the impact on clients and how to address the human issues which will undoubtedly arise from the deal. We also talk about the uniquely global challenges which this deal faces, given the presence of the firm in markets which present opportunity for growth and scale.

Consulting 81

Consulting Agile Operations Marketing 81

Consulting Matters

NOVEMBER 23, 2022

It is how I grew my business and helped my clients grow small requests into six-figure engagements. And it's key from a marketing standpoint because the truth is the role of a strategic partner and executive advisor isn't on the org chart and shouldn't be, which I'll explain why in this episode. Just not in the most powerful way.

Consulting 156

Consulting Leadership Operations System 156

Consulting Matters

SEPTEMBER 15, 2022

How the stronger the link between a specific problem or situation and you, the stronger your brand will be. How to frame your unique and distinct expertise. Conduct a market scan! Links: Download my free guide on how to clarify and own your unique position in the crowded consulting and coaching market: [link].

Consulting 156

Consulting Video Sales Operations 156

LSA Global

SEPTEMBER 6, 2021

Company culture is that unique combination of the beliefs, attitudes, and values of your workforce that determine how the business operates and how employees think and behave as they achieve their work objectives. Do you operate more as a market adopter like Kia or a market leader like Tesla?

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Consulting Matters

APRIL 13, 2023

He is a strategic and operational leader, having led strategic planning, finance and business development teams for these companies, as well as leading large operating units of over $500 million and $1 billion in revenue.

Consulting 156

Consulting Finance Turnaround Healthcare 156

Tom Spencer

SEPTEMBER 10, 2021

They have an operating budget based on the amount of their grant. As you move into new industries or conduct a market research project, it will pay to remember that the metrics for performance will be unique to each industry. They have to use their resources (e.g. Final thoughts.

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Metrics Industry Benchmarking How To 88