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How to Build a Better Sales Playbook

LSA Global

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy.

Sales 28
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Want To Be On The Leading Edge? Forget About It.

Markovitz Consulting

Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. In fact, the greatest long-term success belongs to companies that enter a market and become leaders about 13 years after these first movers. MITS introduced the first personal computer in 1975.

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Big Miss in Retail Sales vs. Expectations; Trend Change or Another

MishTalk

Minyanville Business and Market News. Get Involved The State of the Unions Finances: A Citizens Guide. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. Big Miss in Retail Sales vs. Expectations; Trend Change or Another "Soft Patch"? Retail sales were up 0.4%

Retail 64
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Block & Tackle Better And Hit Harder

Martinka Consulting

Regular readers know that I like to make analogies between sports and business. If you read the sports page (paper and screen) you know this. I hear it’s huge on sports talk radio, which I don’t listen to. You have to get the word out (marketing). Football is a collision sport and business is a contact sport.

Sports 40
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What Should an Apple Car Be?

Harvard Business

With that in mind, I can see three potential scenarios for how Apple might play in the autonomous car market. Some of them may never enter the car market, or may at least significantly delay a move toward ownership. Apple has a great intuitive feel for how consumers see a market, versus how manufacturers see it. Or a kitchen?

Sports 31
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Virtual and Augmented Reality Will Reshape Retail

Harvard Business

And neither of you is anywhere near a sporting goods store. In-store applications would involve a consumer interacting with AR or VR either within the actual walls of a traditional shopping environment (on the sales floor or in the dressing room, say) or right next to it (through the store windows). Your buddy is in Houston.

Retail 28
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There Are 4 Futures for CMOs (Some Better Than Others)

Harvard Business

These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.