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"Selfie" Fashion Trends: Cheap Dresses and "Rentabag"; Mish Handbag Tips

MishTalk

The popularity of sending "selfies" has even influenced retail sales and women's fashion. Here's an amusing video that discusses the impact of the "selfie". In the above video, FT’s Andrea Felsted visits online fashion retailer Asos to see how it is adapting its business model in the era of the selfie.

Fashion 28
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What Creativity in Marketing Looks Like Today

Harvard Business

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

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Options for Post Consulting Careers

CaseInterview.com

I imagine someone interested in product/marketing management is better off going into industry. If someone works in industry for three years in marketing, they have three years of experience in marketing. Work for one of the major fashion designers in NYC. In charge of global marketing launches for Gillette. . *

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4 Autopsies of Big Change Management Failures

LSA Global

Yes, the “old fashioned” bookstores all struggle to compete with online book sales but Borders had additional challenges they failed to meet. For one, instead of establishing their own online sales site, they partnered with Amazon, a formidable rival. This company was doing great as the leader in video rentals.

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To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 34
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How are retailers responding to mobile shopping?

freshminds

Because of this, retailers have to respond accordingly as sales via handheld devices increase. Between 2012 and 2014 sales via smartphones catapulted from 5% to to 34%. The app market is constantly evolving to create easy to use solutions to our every day activities. billion smartphones were sold across the world. Payment Apps.

Retail 40
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5 Ways to Help Employees Keep Up with Digital Transformation

Harvard Business

Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. “I’m constantly using and testing new platforms — live video, posts on Facebook, Instagram stories, and more. “Personal experience makes me a more effective marketer.”

Media 42