September, 2023

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How to Maximize Your Consulting Firm’s Profitability with Marcel Petitpas: Podcast #308

Consulting Success

How do you maximize your consulting firm’s profitability? In this episode of Consulting Success Podcast, Michael Zipursky is joined by Marcel Petitpas who is the Cofounder and CEO of Parakeeto, a company dedicated to enhancing the profitability of agencies and consultancies. His expertise has garnered attention from numerous platforms, including Ad World, DigitalMarketer, and Credo.

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Lights, Camera, Impact with Adrian Salisbury: Attract Consulting and Coaching Clients Using Video

Consulting Matters

Hold onto your headphones as we embark on a captivating journey with Adrian Salisbury, a seasoned professional in video creation and YouTube mastery. Adrian opens up about his entrepreneurial journey, transitioning from a 15-year photography career to harness the power of video, and the inception of his Pro Video Academy, now known as Impact. He paints a vivid picture of his early course development, which focused on long tail keywords, and the art of crafting a concise yet impactful three-page

Video 156
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Understanding Your Target Market: Discovery Calls

Tom Spencer

Most entrepreneurs and product managers (PMs) know that they need to find out what people want. In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback. Customer development is often carried out through discovery calls, made over the phone or by video call, or it can be done in person.

Marketing 166
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Five Ways to Raise your Game in Consulting - Part 2

The Consultants Peer Group

Second in a Series How to Differentiate Yourself and Your Consultancy First of Five Ways to Raise Your Game - Adherence to an Enforceable Code of Ethics By David Norman, FCMC, CMC-AF In the first of this series, Five Ways to Raise Your Game , I introduced another way to further build your brand and, thereby, your practice – by differentiating yourself and your consultancy (e.g., practice) in a deeper, more meaningful way – How you consult, in addition to What you do.

Ethics 98
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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Nonprofit Consulting: How To Start A Nonprofit Consulting Business

Consulting Success

If you’ve worked in the nonprofit sector, you’ve gained valuable experience and wisdom — experience and wisdom nonprofit organizations would pay for. Why not take your experience and use it to start a non-profit consulting business? Consider the example of non-profit consultant Douglas Nelson and his consultancy The Discovery Group. Douglas works with medium and.

Nonprofit 246

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Business Development in the 21st Century

Successful Independent Consulting

As self-employed professionals, we’re experts at helping our clients solve problems but we often struggle when it comes to building a healthy pipeline of leads. For most of us, prospecting for new clients is the very last thing we want to do. But what if there was a way to make it less of a chore and maybe even enjoyable? A few months ago, PICA hosted a webinar with Suzette Patterson , a sales and business development expert.

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How to Shape Thinking & Influence Executives with Retired Walt Disney World Parks President, Meg Crofton

Consulting Matters

In a captivating interview, we had the pleasure of hosting Meg Crofton, former President of Walt Disney World Parks and Resorts. Meg's impressive journey to the top and her insights on leadership and personal development are truly enlightening. Growing up with a father involved in the space program and an education in marketing, Meg’s roots have significantly influenced her perspective on leadership.

How To 156
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Advancy Case Interview Guide

Management Consulted

Advancy is hiring across roles. Want to get hired as an Advancy consultant? You’ll need to be prepared for the firm’s case interview process – keep reading for an ultimate guide to preparing for Advancy case interviews. Florent Dhôte, a… Read Article The post Advancy Case Interview Guide appeared first on Management Consulted.

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Personalized Learning: Tailoring Instructional Design to Individual Learner Needs

Clarity Consultants

When it comes to education and training, it’s no secret there’s no one-size-fits-all solution. The concept of personalized learning–where programs are tailored to individual needs–has become more popular than ever. Each learner has unique goals, interests, preferences, and abilities. A training program that resonates with one may leave another feeling lost, which is why creating customized lessons is vital for your business’s success.

Training 109
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Power of Specializing Your Consulting Firm with Sarah Heal: Podcast #309

Consulting Success

Nobody wants to be just another consulting firm. So, how will you stand out among others? Today, Sarah Heal, the Director and Co-Founder of Information Leadership, brings you the power of specializing your consulting firm to be on top of the industry. Sarah delves into improving messaging, delegating effectively, valuing employees, niching down, leveraging your.

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New Heights for Your Consulting Firm Available at the Dimfort Diner!

David A Fields

A consulting fable to help you achieve your greatest aspirations for your consulting firm… Thad, the founder of Thadaway Consulting, felt a nagging dissatisfaction. While his firm had grown reasonably well over the past few years and delivered a comfortable income, Thad knew he hadn’t led his firm to the same level of success enjoyed … Continued The post New Heights for Your Consulting Firm Available at the Dimfort Diner!

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From Clunky to Captivating: Unleashing UX to Drive Profits

Tom Spencer

User Experience (UX) has emerged as a critical component of software application development, playing a vital role in shaping the success and profitability of technology based ventures. This article explores the history of UX, the role of software designers, the profound impact UX/UI has on the bottom line of businesses, and the various aspects that contribute to an exceptional user experience.

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From Disney to Diverse Leadership with Former Walt Disney World Parks President, Meg Crofton

Consulting Matters

In a captivating interview, we had the pleasure of hosting Meg Crofton, former President of Walt Disney World Parks and Resorts. Meg's impressive journey to the top and her insights on leadership and personal development are truly enlightening. Growing up with a father involved in the space program and an education in marketing, Meg’s roots have significantly influenced her perspective on leadership.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Advancy’s Work In The Life Sciences Copy

Management Consulted

In this article, we dive into life sciences consulting at Advancy through a conversation with Kim Elbilia, a manager in the firm’s New York office. The firm does work in three main sectors within life sciences – biotech, pharma services,… Read Article The post Advancy’s Work In The Life Sciences Copy appeared first on Management Consulted.

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Effective Instructional Design for Remote and Hybrid Corporate Learning

Clarity Consultants

The corporate world has seen a significant shift in how employees acquire new skills and knowledge. With the rise of technology and the increasing adoption of remote and hybrid learning, organizations are rethinking their training and development strategies. To excel in this evolving landscape, instructional design becomes paramount. Let’s dive into strategies and best practices for designing effective online and hybrid learning experiences.

Training 109
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Employee Experience for Consultants: How to Help Your Team Thrive with Kalyn Ponti: Podcast #307

Consulting Success

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” – Simon Sinek. Investing in your team and providing them with a great experience will drive them to perform better. In this episode, Kalyn Ponti, the CEO of Humankind, sprinkles her expertise on how consulting firm owners.

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Consulting Firm Founders vs. Leaders vs. Joiners

David A Fields

You’re different from other people. Your Mom always said so, and when was she ever wrong?! Tools like DISC, Herrmann Brain Dominance Instrument, Kolbe A, StrengthsFinder, BCPI and other tools are popular because smart folks like you know that understanding different types of people is important. Set aside personality types for the moment, though, and … Continued The post Consulting Firm Founders vs.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Common Career Benefits: The Good, The Bad, and The Unused

Tom Spencer

Imagine this: you are three months away from graduating, and you have five job offers printed out and sitting in front of you on the table. Which one do you pick? If all else is equal, you pick the highest paying one, right? Or, do you pick the one that moves you to your dream city? Obviously, you pick the one with the best signing bonus and company car, right?

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Five Ways to Raise your Game in Consulting

The Consultants Peer Group

Over a short two-day span several consulting related articles caught my attention. First, Confessions of a Whistleblower by Garrison Lovely highlighted several cultural problems at the consulting firm, McKinsey. Lovely writes openly his experiences working in the $15 Billion annual revenue (2022) firm and recommends an approach to more accountability, especially in government arenas.

Ethics 98
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Q4 2023 Writing Workshop Open for Registration

Johanna Rothman

Do you want to improve your nonfiction writing skills? I offer a 6-week writing workshop to do just that. You'll learn how to write faster and better, all while educating, influencing, and entertaining your readers. (That's a big part of how you sell your nonfiction ideas.) And if you write, I'll offer you feedback so you can learn to recognize the specific traps that prevent you from writing fast and well.

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Scrubbing Toilets or Resolving Conflict … Which Do You Prefer?

Makarios Consulting

Ask leaders to rank their responsibilities from “This is my absolute favorite!” to “I would rather scrub toilets than do this” and there is one duty you will consistently find at the bottom of the list: resolving conflict. However, just like scrubbing toilets, dealing with conflict is a necessary activity. And, like scrubbing toilets, it is necessary a lot more often than we would like.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Navigating International Markets: 6 Steps To Expanding Your Business

Consulting Success

In an increasingly interconnected global economy, international markets present massive opportunities for businesses seeking long-term growth. However, entering foreign territories requires meticulous planning and informed decision-making. Even well-established and seemingly infallible companies can get this wrong: Starbucks struggled in Australia, Walmart pulled out of Germany and Target failed in a simple expansion into Canada.

Marketing 246
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Seniority Mistake—The Danger to Your Consulting Firm

David A Fields

In the pursuit of decision-makers, you may be harming your consulting firm’s long-term growth prospects. The leader staring back at you from the mirror today looks older than they used to. Fortunately, laugh lines and crows’ feet accompany some advantages. Your years of experience suggest to prospects, clients and your team that you are an … Continued The post Seniority Mistake—The Danger to Your Consulting Firm appeared first on David A.

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Business Ecosystems: Building Stronger Connections

Tom Spencer

Are you an iPhone user? If you are, then it is very probable that you also own an iPad, a MacBook, and Airpods. Do you frequently order from Amazon? If so, it is reasonable to assume that you own an Alexa homekit and a Kindle e-reader too! Apple’s and Amazon’s product lines are showcase examples of how to build a business ecosystem. What does the buzzword ‘business ecosystem’ really stand for?

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The Surprising Role of Goodwill in Building Trust

Organizational Talent Consulting

When was the last time you heard thank you or sent a handwritten note? You might feel such moments are rare or nonexistent in the workplace. Most leaders feel trapped in the relentless pursuit of results, achieving the next goal. And a transactional leader considers a paycheck the best form of motivation. But what if I told you that acts of goodwill, often taken for granted, are not optional but essential to establishing your leadership credibility?

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The Art of Remote Collaboration: How to Successfully Whiteboard with Remote Teams

Just because we're working with a distributed team doesn't mean we have to abandon time-tested tools and methods like whiteboarding. Digital look-alikes often cramp creativity and all but eliminate the humanity of shared interactions. Hardware solutions are also limiting and, of course, expensive and immobile. In an increasingly digital and remote-first world, it’s important for us to select tools and processes that allow us to mitigate if not eliminate the above problems.