Remove Development Remove Management Remove ROI Remove Sales
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Business Development for Consultants Masterclass with Bob Wiesner: Podcast #247

Consulting Success

Listen to your host Michael Zipursky as he talks with Bob Wiesner about identifying ROI and profitability for business development and success. Bob is the Managing Partner at The Artemis Partnership in the America South-Western hemisphere. Are your strategies delivering excellent outcomes that lead to generating revenue?

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Shift Your Perspective to Make Business Development Easier

Successful Independent Consulting

Most consultants I know struggle with business development, and it’s a top concern among those thinking about going independent. “ I don’t know how to build a pipeline of leads ” or “ I’m not good at sales ” are common refrains. Read any definition of business development and you won’t find the word sales.

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Achieving Marketing Success

Business Consulting Agency

Marketing consulting services play a pivotal role in helping businesses optimize their marketing strategies, improve ROI, and drive measurable outcomes. Marketing consulting services help companies define measurable goals, such as increasing brand awareness, generating leads, driving sales, or improving customer retention.

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Marketing Consulting Can Transform Business Outcomes

Business Consulting Agency

Key Areas Improved by Marketing Consulting Services Strategic Planning Enhancement: Marketing consultants assist in developing comprehensive marketing strategies that align with business objectives. Campaign Management Enhancement: Consultants design, execute, and manage marketing campaigns tailored to meet specific objectives.

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The 3 Pillars of an Effective Data Management Strategy: Monitoring, Tracking, and Reporting

Strategic Planning and Management Insights

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. However, not all management training programs are created equal.

Report 98
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Maximizing Retail Success

Business Consulting Agency

With consumers increasingly turning to online shopping, having a well-marketed retail website is paramount for attracting customers, driving sales, and building brand loyalty. Data-driven marketing initiatives generate an average ROI of 224%.

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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues.