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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Customer segmentation is the practice of segmenting customers based on common characteristics. It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Prioritizing new product development efforts.

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How To Get The Attention Of Top Executives: The “Sidestep” Method

Tsavo Neal

This post is a guest post written and submitted by Carl Friesen, founder of Thought Leadership Resources. Instead, they rely on a small army of advisors who provide specialized knowledge based on their qualifications, experience, and skills.

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Gallup Consulting Interviews and Culture

Management Consulted

He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television. This new knowledge-base resulted in new large contracts; many contractual partners are still in force today.

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Chief Ecosystem Officer – Taking Customer Centricity to the Next Level

Kates Kesler

Since inception, they have consistently developed cutting edge, best-in-class products. While such a role solves an integration challenge, it also creates potential complexity regarding boundaries and decision rights with existing, more traditional roles on the leadership team.

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Have you designed your change and project management capabilities?

Kates Kesler

Where do we need leadership and management? . An enterprise – based, c enter-led team oversees governance of the integrated project portfolio to define priorities across the enterprise. . F lexible talent pool s, including contingent la bor and external partnerships , are used to quickly ramp up/down based on demand. .

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To Little, Too Late: Why many Diversity and Inclusion efforts fall short

Kates Kesler

Creating intentionally smaller GM development roles can provide growth opportunities for all. Aligning internal teams with targeted diverse customer groups or geographies can help to build greater insights while enabling growth and opening up talent development opportunities. They start with a discussion of Talent and Leadership.

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To Little, Too Late: Why many Diversity and Inclusion efforts fall short

Kates Kesler

Creating intentionally smaller GM development roles can provide growth opportunities for all. Aligning internal teams with targeted diverse customer groups or geographies can help to build greater insights while enabling growth and opening up talent development opportunities. They start with a discussion of Talent and Leadership.

Talent 65