Consulting Success
JANUARY 10, 2022
If there is one thing the corporate world can learn from politics, it is data-driven marketing. By looking at actual audience behavior and relationship-building tactics, effective strategies that yield tangible results can be developed.
Tom Spencer
NOVEMBER 25, 2022
“Data is a precious thing and will last longer than the systems themselves”, Tim Berners-Lee, inventor of the World Wide Web. The above statements encapsulate the promise and possibilities that data offers. Data Proliferation. quintillion bytes of data every day , the equivalent of more than 100 gigabytes per person per year.
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Business Consulting Agency
MARCH 27, 2024
In today’s competitive business environment, achieving tangible results from marketing efforts is crucial for the success and growth of companies of all sizes. Marketing consulting services play a pivotal role in helping businesses optimize their marketing strategies, improve ROI, and drive measurable outcomes.
Business Consulting Agency
APRIL 29, 2024
In the complex world of modern marketing, many businesses find it challenging to navigate the multitude of channels and strategies effectively. This is where marketing consulting services come into play, providing expertise and insights that can drastically improve marketing outcomes.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. However, ABM practitioners have evolved the strategy from development to implementation. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
Business Consulting Agency
MARCH 15, 2024
In today’s dynamic business landscape, achieving marketing success requires strategic planning, innovative approaches, and a deep understanding of consumer behavior. Marketing consulting services have emerged as invaluable partners for companies of all sizes and industries seeking to enhance their marketing results.
Tom Spencer
SEPTEMBER 8, 2023
In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback. Most entrepreneurs and product managers (PMs) know that they need to find out what people want.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
Advertiser: ZoomInfo
Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. More meetings. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. Not so fast, though.
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