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How to Maximize Your Impact by Creating an Online Course with Christy Ogilvie

Consulting Matters

and got to work creating her first online course. If you're in the same boat as Christy was and want to use an online course to take your business to the next level, this video is a must-watch. You'll learn: How to trust your instincts about what you need to do with your business and decide if a course is right for it.

Course 296
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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Understanding Your Target Market: Discovery Calls

Tom Spencer

To avoid this trap when conducting customer development interviews, an entrepreneur or PM should focus on past behaviors, including actions taken, motivations, and the frequency of occurrence. You don’t want to make the interview uncomfortable simply because you are aiming to extract as much information as possible.

Marketing 166
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85 Best Podcast Interview Questions to Ask [2024]

Buzzsprout

Asking your guests engaging questions is pivotal to the success of interview podcasts and helps differentiate your content from other shows. This guide breaks down how to come up with great questions so you can nail your interviews and keep listeners hooked. Ask yourself: What is the primary goal of this episode?

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5 Recommended Courses To Develop Business Understanding for Consulting

Management Consulted

However, for some quick understanding, check out these 5 free online courses provided by some of the top universities and graduate programs in the U.S An Introduction to Marketing. Broken into three modules of three weeks each, this course is taught by David Bell, Peter Fadell, and Barbara E.

Course 184
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Frameworks for the Case Interview (Part I: Market Study Framework)

Tom Spencer

As I have been asked by quite a lot of people to share some frameworks, I will use the next 3 posts to walk you through the most frequently used frameworks in the case interview. While you are reading those frameworks and related examples, keep in mind that no framework is the skeleton key to all case interviews.

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209: Billy Bross—How To Capitalize On The Online Courses Gold Mine

On the Brink Podcast

Learn how to market and grow your own online course! I had the pleasure recently of interviewing Billy Bross, a business coach and consultant who specializes in marketing online courses. A true entrepreneur, he left a promising career in the renewable energy industry to grow an online academy for home beer brewers.

Course 52