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How to Create Partnerships Instead of Using Stakeholders

Johanna Rothman

Strategy and Product Feedback Loops About 20 years ago, I taught a project management workshop to IT people. Their products and services did not ship outside the building—their products and services enabled the organization to make money. See Customers, Internal Delivery, And Trust for a recent post about demos and trust.)

How To 125
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Unemployed Agilists: How to Increase Your Value to Get a Great Job, Part 3

Johanna Rothman

I assume you have some sort of functional product development expertise. If not, why are you in technical product development? This post is about your deep domain expertise, first in product, then in agility. First, the product-based expertise. That's often product people, testers, and some UI/UX people.

Agile 81
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Tired of Fake Agility? Choose When to Experiment and When to Deliver

Johanna Rothman

I have a new book: Project Lifecycles: How to Reduce Risks, Release Successful Products, and Increase Agility. Worse, sometimes the team doesn't demo or deliver. See Manage Unplanned Feedback Loops to Reduce Risks and Create Successful Products.) That's because no product survives contact with the customers.

Agile 84
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Consultant Marketing Brand Sound

Jerry Fletcher

It was good to hear how the little golf product company he founded was doing. Marketing Consultant/Start up Consultant. I came onboard because he wanted a marketing consultant. Very quickly I turned into a start-up consultant. tend to take comments about alternatives to the product seriously.

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Possible Test for Splitting Stories and Valuable Minimums

Johanna Rothman

No one wants to demo this work, because everyone thinks the demo will wander all over the place. Worse, no one wants to demo, because they can't see the value for any user. Use the Demo to Guide Sizing. Use the Demo to Guide Sizing. Start with the demo in mind. I bet you can think of more tests.

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Consultant Marketing Elite Rage

Jerry Fletcher

I work with elite consultants who, if they don’t have a strong sense of humility, can find themselves angry at potential clients who don’t display sufficient acceptance of the thought leader’s elevated position as he or she observes it in the actions of satisfied clients. I don’t Know your company’s product.

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Consultant Marketing Journey to Success

Jerry Fletcher

His basic premise was that testing all components of marketing a product was essential to overcome the risks inherent in advertising. That meant looking at product distribution, sampling, copy and graphic split-testing as well pre-empting product specifics benefits and personalities to establish a brand He was a total advertising man.