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Consultant Marketing Credibility Index

Jerry Fletcher

If you are a consultant it is a pretty good bet that you have a profile on Linked In. A photo in the background that shows product(s) you are associated with. Your title Since most consultants are independent professionals operating as solos (nearly 70% in our last survey) you can call yourself anything you like.

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Consultant Marketing Brand Disruption

Jerry Fletcher

If a celebrity is enthusiastic about your product and endorses it, you could have a winner. If a fan becomes a social media star and brags on your product, you just might have a winner. Amazon changed the pace of delivery across a plethora of product lines. See Jerry’s new speaker demo reel. You could have a winner.

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Consultant Marketing Assessments

Jerry Fletcher

The premise of every assessment I’ve ever seen is that you want to be analyzed so as to know yourself better and thereby: Be able to build on your strengths Overcome your weaknesses by knowing them Build your mental toughness Instill confidence and fit into the team better Be more productive without sacrificing relationships.

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Agile Project Manager, Scrum Master, or Product Owner?

Johanna Rothman

We had (and still have) too many products to keep the same teams on them for a long time. For programs, the team stayed together and moved to a different feature set/internal product until the program finished. We could move to a new product and/or a new team. My job was to smooth the way for people to deliver products.

Agile 60
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The Brand Timeline

Jerry Fletcher

Recently, while developing my product called Brandr I realized that most folks don’t understand that Brand has three time components: Now, Later and Long term. Your brand is less about identity and more about the product or service. Why operates at the emotional level down in the oldest part of the brain where all decisions are made.

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What is Project Accounting?

Progressus

For project-centric companies such as consulting firms, architect and engineering firms or software publishers, the term project accounting takes on a whole new meaning. Additionally, the time needed to reconcile spreadsheets to both the GL and project reporting negatively affects productivity which in turn risks profitability.

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A Commercial Pilot’s 2-Year Plan to Break into Consulting

Management Consulted

Beau approached us a few months ago to ask about breaking into consulting. He had the epiphany that consulting was his calling in life, and went searching for details – finding MC in the process. We’ve got your resume to go through, and as I gather you have a whole bunch of questions about consulting. Is that right?