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If you don’t have an assistant, guess what – YOU are the assistant!

Rod Burkert

In case you missed my last post: The lunch dilemma. Join me this Friday at 1pm ET on Practice Development INSIDER for my interview with Gary Trugman. I script and record these videos. But the intro and outro and the music are all added in post-production by Max, a virtual assistant who lives in San Diego that I found on Fiverr.

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AI can be the ‘blast shield’ that makes contact center associates heroes

1 to 1

To set the hook and ensure viewers didn’t switch over to another channel, a series of videos from disgruntled consumers and podcasters brought to life just how frustrating it is to wait on hold, get transferred to another person, or the worst insult: “All lines are busy. Her introduction was designed to be relatable to the 5.2

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Is Your Business a “Service” or a “Brand”?

The Fearless Marketer

Almost nobody does because when a new product enters the market, branding isn’t important. Instead, the new product is compared to what came before – in this case the “wired telephone.”. And all the selling points of this new product were about the advantages of the new technology. But this doesn’t last very long.

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Million Dollar Web Presence Action Plan

Chad Barr

This week’s reflection point: Here is a pragmatic action plan to help you generate million dollars of additional revenues: Publish pithy and provocative content in various formats such as: blog posts, newsletters, articles, podcasts and videos. Interview and have conversations with great thinkers. Productize and monetize.

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What to Say Once You Get a Meeting

The Fearless Marketer

In most cases you’ll get one or two of these, rarely all of them. R – Well, these day’s I’m focusing on group programs that I offer live on Zoom video. One thing that has always worked for me is giving talks and webinars on my topic: Get More Meetings – Land More Clients. M – OK, great!

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Creating Your Marketing Blueprint

Chad Barr

In the latter case, there is zero cost of acquisition and fees are seldom an issue at all. For example, if webinars are your passion and expertise, then find the right platform, create the right valuable content, and market to the right audience.

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Thinking of hosting your own webinars? Here are 7 things you must consider.

Rod Burkert

In case you missed last week: Your report meets spec … here’s why that’s a problem. On to this week: At one time in your professional life, I imagine you have participated on a webinar. On to this week: At one time in your professional life, I imagine you have participated on a webinar. But have you ever hosted one yourself?