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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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The Consulting Bible – Dominate Your McKinsey, Bain and BCG Fit and Consulting Case Interviews

Management Consulted

Do you sweat when nervously thinking about how Disney can expand its operations in Brazil? Learn more about the interview preparation course and guide that helped land offers at BCG, Accenture, and McKinsey. Learn more about the interview preparation course and guide that helped land offers at BCG, Accenture, and McKinsey.

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Management Consulting

CaseInterview.com

Rather than addressing the operational angle of how to do it, we address the bigger question of what to do. Let’s say a company is looking to relocate to a new market. They may hire a consultant to advise on ideas for gaining market share. With the scope of the problem clearly defined, you can begin framing your approach.

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McKinsey 7 S Model

Tom Spencer

While you may not directly use the 7 S Model in the consulting case interview, it will give you a deeper understanding of how to examine the inner workings of an organisation, identify strengths and sources of competitive advantage, as well as weaknesses and reasons why an organisation may not be operating effectively.

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Bulger Partners – Strategy Consulting for the Software Economy

Management Consulted

In fact, the firm is already beating out heavyweights such as McKinsey, Bain, and Parthenon-EY for strategy projects in the tech sector due to better industry specialty. On the value creation side, Bulger Partners covers 13 different types of value assignments (growth strategy offerings, technical strategy, operations, etc.).

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4 Ways to Develop Practical Business Understanding for Consulting

Management Consulted

Many history, English, and art majors, engineers, and law students – all of interest to consulting firms, but lacking in business basics – come to us asking how they can develop their business understanding to prepare for consulting interviews. Size its market. Start your own business. . Identify how it makes profit.

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Thought leadership – by any other name would it smell as sweet?

Tom Spencer

All organisations engage in marketing activities: you have to show your customers you have something they want, after all. For top-tier consulting firms, there are two primary marketing efforts – the first, marketing to attract entry-level recruits, is quite visible.