Buzzsprout

MARCH 28, 2024

In this blog, we'll break down everything you need to know about podcast advertising and show you how to leverage different types of podcast ads for optimal results. Podcasts are a versatile advertising channel that can work for anyone with a clear message and a strong marketing strategy (more on this later). Host-read ads v.

Advertising 75

Advertising Tools ROI Productivity 75

The Consultants Peer Group

DECEMBER 18, 2023

There will be ample opportunity to address/present what you do (IT, HR, OD, Strategy, Marketing, etc.), The ROI on your membership fees, especially as used in the proposal stage, is fairly straightforward and positive. This and the previous blog are prescriptive and, hopefully, challenge you to redefine your sales process.

Ethics 52

Ethics Intellectual Property Consulting ROI 52

Harvard Business

JANUARY 2, 2018

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. Social was an add-on to existing plans — another outlet to deliver the marketing message.

Media 46

Media ROI Company Metrics 46

Prudent Pedal

MARCH 27, 2020

Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. I hope to complete The Practice Leader’s Guide to Growth and The Prudent Firm’s Guide to Transforming Professional Service Marketing. More good stuff.

Journal 72

Journal Video Marketing ROI 72

Asamby Consulting

OCTOBER 24, 2022

This blog post gives you the comprehensive answer: Why compensation is important How to structure your fixed salary components What options for variable pay are there How to pick the right perks and benefits What allowances are and what to pay them for What long-term incentives are out there How strategy and finance influence compensation Let's go!

ROI 40

ROI Tools Travel Sales 40

Seth Godin Blog

SEPTEMBER 4, 2017

A team of MBAs doing a market analysis and a P&L would probably pin the value at about $8. That's where the ROI would be at its peak. They were profiled by Tom Peters and had the highest sales per square foot of any store of its kind. But they're not in the business of selling ice cream cones. As a result, profits went up.

ROI 51

ROI Enterprise Energy Analysis 51

Tsavo Neal

OCTOBER 31, 2017

It’s holding you back from marketing, selling, and increasing your fees effectively. Example include formatting documents, putting graphics into presentations, adjusting spreadsheets, updating text or images on your website, uploading blog posts, going to the post office, and bookkeeping. You are costing yourself. It always does.

Consulting 60

Consulting Sales ROI Marketing 60

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. William Andrew/Getty Images.

B2B 34

B2B Education Media B2C 34

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

Consulting 60

Consulting eBook Education Software 60

Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

Consulting 60

Consulting eBook Education Resources 60

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Design isn’t magic.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JULY 31, 2020

But I’d also bet that your sales skills (and confidence) aren’t good enough to charge $1500+ for a website. It was one of the easiest sales I ever made. If you can generate a 10x ROI for your client, you can charge far more than $1500. And I imagine there will be a third pile: people who not only have a website but have a blog.

Resumes 15

Resumes B2B ROI Talent 15

Consulting Matters

JANUARY 9, 2020

In this blog post I want to help you understand the difference between the two so that you can you know which one is right for you AND set yourself up for success. The easiest way to know the difference between these two models is who will be paying you - the organization or the individual and the expected ROI.

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Consulting Leadership ROI Travel 288

Harvard Business

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.

Marketing 40

Marketing Case Study Case Studies Sales 40

Tsavo Neal

JUNE 26, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Their website’s sales conversion rate is 1.4%. Instead of charging hourly for your services, you charge them based on this financial upside (10% to 20% of the ROI you can create for them).

Consulting 15

Consulting Productivity ROI Case Study 15

Rick Conlow

OCTOBER 19, 2023

Price Waterhouse Coopers (PwC) and the Human Capital Institute (HCI): Studies have shown that coaching programs yield a positive return on investment (ROI), with estimates of ROI ranging from 5:1 to 7:1 or even higher. They wanted to improve sales to existing customers.

Training 86

Training Training Leadership Development 86

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68

ConsultX

MARCH 1, 2022

Keep reading this blog to find out more about ConsultX’s Profit Leakage Calculator. Explaining ROI As a Business Consultant, it can be really difficult to explain what kind of return on investment a client will get. What is Profit Leakage? Profit that is available to you now, from money that is already circulating in your Business.

Cash Flow 52

Cash Flow ROI Operations Analysis 52

Harvard Business

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty?

Marketing 28

Marketing Media Advertising eBook 28

Kates Kesler

JUNE 11, 2014

The pressure on large companies in today’s equity markets is enormous, with expectations they will continue to produce outsized returns as PE ratios climb daily. The strategy worked until growth slowed in both developed and developing markets. Country and Market Units (P&L, and some infrastructure).

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Apparel Healthcare Enterprise Chemicals 82