Wakeman Consulting Group: Dave's Blog

DECEMBER 9, 2022

New podcast with Eduardo Lebre from Circular Unity about sustainability in the events industry. Next week, we look at the numbers that can help you create more sales opportunities in 2023. Projects with some of the leading brands in the world: sports, venues, and beyond into professional services, B2C, and more. England match?

Sports 64

Sports B2C Research Marketing 64

BCG

FEBRUARY 9, 2017

Ever since Salesforce.com pioneered software as a service (SaaS), companies across industry sectors—B2B and B2C alike—have made the move. It shifts the value from transactional event to lasting relationship; indeed, the lion’s share of the value is generated after the initial sale.

B2C 40

B2C B2B Software Sales 40

Harvard Business

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

B2B 28

B2B B2C Sales Data 28

ConsultX

SEPTEMBER 7, 2021

.” - Mark Zuckerberg Referral marketing is the single most effective way that we can do marketing as a business consultant (once you’re established) and it’s a must have for any business to business, or even business to consumer companies, both B2B and B2C. Word of mouth is the primary factor behind 20 - 50 % of purchasing decisions.

B2C 52

B2C Consulting Groups B2B 52

Harvard Business

MAY 10, 2016

Consumer-facing (B2C) companies like these and many others have long realized the power of online digital networks to address the questions or issues of their customers. If you have a problem with your industrial cement mixer, you usually have only two options: read the manual or call your sales rep. Wide topic focus.

B2B 28

B2B B2C Transportation Software 28

Harvard Business

SEPTEMBER 25, 2018

Their audience turns to them for industry insights, new product information, and recommendations. million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. Think about the influential voices in your industry. They already have the trust of thousands, if not millions, of your target customers.

B2B 35

B2B Education Media B2C 35

Harvard Business

JUNE 12, 2018

Digitization has upended industry after industry — and now, as it begins to transform the environments that will be home to two-thirds of the world’s population by 2030, there is good reason to brace for another wave of disruption. How Might Smart Cities Shift Value in Our Industry?

Company 33

Company Real Estate Government Transportation 33

Harvard Business

DECEMBER 23, 2016

Jio is a unit of Reliance Industries Ltd, whose leader, Mukesh Ambani is India’s richest man. This move creates myriad opportunities in India’s financial services industry. Recently, a Fortune 100 consumer product giant shifted its sales promotion strategy in India from coupons in newspapers to offers on mobile devices.

Strategy& 28

Strategy& Strategy Strategy Banking 28

Harvard Business

FEBRUARY 7, 2018

Furthermore, they engage customers more as users than as buyers, shifting their investments from pre-purchase promotion and sales to post-purchase renewal and advocacy. For example, consider the following “brand twins” — pairs of legacy and newcomer brands that compete in the same industry.

Advertising 28

Advertising B2B Survey B2C 28

Harvard Business

JULY 19, 2017

Another interesting example of small, high precision data being used to make big gains with AI can be found in the airline industry. These are amazing technologies with great promise for any level of executive in any B2C or B2B company. This is essential to determine where in the organization impact is most needed.

Data 28

Data Productivity Airlines B2C 28

Tsavo Neal

MAY 29, 2020

Consultants who specialize in serving a particular market vertical have a much easier time with marketing, sales, charging higher fees, etc. Nigel Green – Sales Consultant. My site is a place for customers, potential clients, and others interested in sales leadership to better understand how I think. What do they want?

B2B 15

B2B Intellectual Property B2C Video 15

Harvard Business

APRIL 20, 2016

Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty? Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot.

Marketing 28

Marketing Media Advertising eBook 28

Harvard Business

DECEMBER 13, 2017

Beyond shipping new features on a regular cadence and keeping the peace between engineering and the design team, the best PMs create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. So, what should you consider if you’re thinking of pursuing a PM role? Core Competencies.

Productivity 28

Productivity Management Engineering Case Interview 28