LSA Global

DECEMBER 21, 2022

The B2B Sales Hunters vs Farmers Sales Model The role of B2B sales hunter vs sales farmer has been discussed in business sales training workshops for decades. Typically, B2B sales hunters focus on new customer acquisition while B2B sales farmers are responsible for nurturing and growing current accounts.

B2B 36

B2B Sales Metrics Meeting 36

Henry DeVries

JANUARY 26, 2021

Customers who relied on salespeople to share information now have it at their fingertips through the internet. What was once a differentiator for companies has now become a commodity.

B2B 77

B2B Strategy Strategy Strategy& 77

LSA Global

APRIL 26, 2023

Top B2B Sellers How do top B2B sellers do it? Winning Bigger Deals The fundamental answer to the success of top B2B sellers is not that they work harder; it’s that they work smarter. They consistently focus on the major strategic accounts and key sales and marketing activities that matter most. Is there a secret sauce?

B2B 36

B2B Sales Tools Training 36

LSA Global

APRIL 15, 2024

Developing an effective sales strategy requires a deep understanding of market dynamics and the ability to adapt to evolving trends. Let’s delve into the intricacies of constructing an effective sales strategy that makes sense to your people, your customers, and your business as a whole.

Sales 36

Sales Strategy Strategy Strategy& 36

Harvard Business

NOVEMBER 8, 2016

Outbound B2B sales are becoming less and less effective. Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions. First, three out of four B2B buyers rely on social media to engage with peers about buying decisions.

B2B 64

B2B Sales Media Guidelines 64

The Fearless Marketer

MARCH 2, 2020

I’ve been at the humungous business conference, Social Media Marketing World since Sunday. More than 4,000 participants have been asking the question: “How do I use social media to attract more business, and what are the social media platforms and strategies that are best for me?”. All of these marketing activities are passive.

Media 62

Media Report Marketing B2B 62

1 to 1

AUGUST 30, 2021

In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon. Sales teams still relying on “old school” strategies and tactics will only go so far.

B2B 29

B2B Sales ROI B2C 29

The Fearless Marketer

OCTOBER 26, 2020

Marketing your professional services is a lot like a jigsaw puzzle. Well, for many, many years I’ve worked at deciphering the marketing jigsaw puzzle. Below are the five key pieces to the marketing jigsaw puzzle. Apply simple strategies to Meet with Your Ideal Clients who will be open to exploring with you how you can help them.

Marketing 62

Marketing B2B System Groups 62

Comatch

APRIL 3, 2023

With the right strategies and tactics, you can make social media work for you and take your personal brand to new heights. 1) Identify an appropriate platform Social media has revolutionized the way B2B buyers navigate their purchasing journey. LinkedIn is the number one dark social channel for professionals and B2B purchases today.

Media 52

Media B2B Development Sales 52

Consulting Matters

AUGUST 12, 2020

I also want to talk about the difference between B2C offers and B2B offers. Meaning a B2B business is a business that's positioned to help an organization. Let me first get us on the same page on content marketing and all the pieces and how they all fit together. The reality is content marketing is not dead.

B2C 156

B2C B2B Consulting How To 156

Tsavo Neal

APRIL 27, 2017

But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. This article lists relevant website and digital marketing statistics for consultants. Outbound Phone Marketing.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

MAY 10, 2018

From targeted online advertising to more precise recommendation engines, consumer markets are bursting with innovation around machine learning and advanced analytics. A growing number of B2B companies are using data and analytics to add services that bring new elements of value to customers, and in some cases new sources of revenue.

B2B 28

B2B Chemicals Engineering Data 28

Prudent Pedal

OCTOBER 8, 2019

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. Firm leaders almost always think their “marketing problem” is a “Marketing function” problem. Lacks understanding of the complex B2B buying cycle.

Marketing 45

Marketing B2B Film Sales 45

The Fearless Marketer

JANUARY 13, 2020

What is the purpose of marketing? Well, not if you’re a B2B Professional. The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? The purpose of marketing is to get meetings with prospective clients.

Meeting 62

Meeting B2B Productivity Marketing 62

Consulting Matters

SEPTEMBER 7, 2021

Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Strategies you can use right now to begin creating authentic connections with potential clients (and referrers to potential clients).

B2C 156

B2C Methodologies How To B2B 156

1 to 1

MAY 1, 2024

Market Presence and Brand Reputation Established Market Presence: Having been in the market for decades, these companies have established a strong reputation and reliability. Often many stake holders and decision makers are involved specially in B2B. What If I Have a Small or Medium Business?

Enterprise 26

Enterprise Software B2B ROI 26

Harvard Business

JANUARY 19, 2018

E-commerce, mobile commerce, and social media platforms have enabled businesses to better sculpt marketing and customer support initiatives and customer services. By helping B2B companies gather better data on their customers, AI will help them catch up with their B2C peers. Insight Center. The Risks and Rewards of AI.

B2B 28

B2B B2C Sales Data 28

Harvard Business

MAY 26, 2016

Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. Content strategy doesn’t have to be needlessly complex.

Marketing 42

Marketing Strategy Strategy Strategy& 42

The Fearless Marketer

OCTOBER 1, 2018

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

Marketing 54

Marketing B2B Media Course 54

Harvard Business

JUNE 7, 2018

It traced much of the cause to a mismatch between its sales incentives and pricing strategy. Like this manufacturer, many business-to-business (B2B) companies have a major opportunity to improve their standing on price. Data-Driven Marketing. Bad Incentives Undercut the Best Pricing Strategies. Insight Center.

B2B 37

B2B Survey Company Sales 37

LSA Global

NOVEMBER 6, 2023

The wanted key sales managers and sales leaders to better lead, manage, and coach their sales teams to win bigger B2B client deals faster as they face increased competition and pricing pressure. The Sales Manager Training Workshop results were: 98% job relevance 98.4% satisfaction 145% knowledge gain 96.5% Learn more about getting aligned.

Sales 36

Sales Training Training Company 36

Makarios Consulting

AUGUST 3, 2022

If you are a B2B company, connecting with your customers is usually as straightforward as getting on the phone or making an in-person visit with your clients to have informal (but informative) conversations. Fourth, look for opportunities to broaden your reach within your target market.

B2B 76

B2B B2C Trends Agile 76

Women in Consulting

SEPTEMBER 7, 2017

:: Since founding my consulting company in 2001, I’ve been serving Silicon Valley CEOs as an interim VP marketing. Usually they are running smallish companies and either haven’t yet brought a full-time VP marketing on board or they just lost their VP marketing for some reason. If you have competitors, then you have a market.

Marketing 70

Marketing Engineering B2B Guidelines 70

Clarity Consultants

MAY 26, 2023

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. Creating a strategy that keeps your team informed and motivated can drastically change how much you sell and how engaged your employees are. From there, a strategy is then created.

Sales 62

Sales B2B Training Training 62

LSA Global

APRIL 1, 2020

There is no doubt that your target B2B buyers who control the majority of the purse strings are using social media to inform their purchasing decisions. Recent IDC research found that: 75% of the B2B Buyers use social media to inform and support purchase decisions. Weak Adoption Strategy. Learning How to Sell Socially Matters.

Training 36

Training Training B2B Sales 36

Harvard Business

DECEMBER 14, 2018

As a result, many B2B companies remain stuck in a stalemate. We frequently find that executive teams understand the potential of a reinvented distribution strategy; however, they are unclear on how to proceed. Here are three strategies for developing digital distribution approaches that minimize risk: Embrace Stealth.

Strategy 37

Strategy Strategy Strategy& Insurance 37

Consulting Success

OCTOBER 20, 2019

In this episode, host Michael Zipursky interviews Nigel Green, a sales strategy advisor for B2B companies about how he got into the world of sales and strategy. Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111 is a post from: Consulting Success. Nigel started out as a.

Sales 24

Sales B2B Marketing Interviews 24

LSA Global

MAY 8, 2023

The cross-selling strategy was part of a strategic sales initiative to grow globally while achieving economies of scale across markets, regions, products, services, and suppliers. Learn more about getting aligned.

Sales 36

Sales Industry Leadership Company 36

Seth Godin Blog

JANUARY 24, 2019

It’s a strategic marketing investment if you want it to be. So they chose to seek to make no money at all on service, using that as a key marketing message to their luxury audience. Of course, the strategy doesn’t always have to be expensive. It created a billion dollar shoe store. It’s cheaper than TV ads.

Strategy 36

Strategy Strategy Strategy& B2B 36

Consulting Success

OCTOBER 20, 2019

In this episode, host Michael Zipursky interviews Nigel Green, a sales strategy advisor for B2B companies and the CEO of StoryBrand, about how he got into the world of sales and strategy. Balancing Client Delivery And Marketing And Sales With Nigel Green: Podcast #111 is a post from: Consulting Success.

Sales 21

Sales B2B Marketing Interviews 21

Harvard Business

JUNE 1, 2018

A Fortune 250 B2B company spent a quarter of a million dollars trying to solve the wrong problem. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales. Marketing and sales departments often set their strategies, and goals, separately from each other.

Sales 28

Sales Marketing B2B Case Interview 28

Harvard Business

JULY 12, 2017

B2B buyers have slowly been conditioned to expect the same personalized treatment that they get while shopping on Amazon. Sales professionals and organizations are responding with new strategies and technologies that allow them to deliver personalized experiences at scale. They have little to no patience for ill-timed, generic pitches.

B2B 28

B2B Sales Media Survey 28