LSA Global

MAY 8, 2023

The cross-selling strategy was part of a strategic sales initiative to grow globally while achieving economies of scale across markets, regions, products, services, and suppliers.

Sales 36

Sales Industry Leadership Company 36

Consulting Matters

SEPTEMBER 7, 2021

Have you switched up your career from leadership to consulting and coaching? Kyle is a former CIO turned consultant, and one of the big things that held him back from launching his business and marketing was not having a straightforward way to express what he does. Leading with a sales pitch. are: Leading with a title.

B2C 156

B2C Methodologies How To B2B 156

LSA Global

NOVEMBER 16, 2022

Product-Oriented versus Customer-Oriented Experienced sales managers know that their team’s sales presentations should orient their messages toward the customer rather than the product. Yet research shows that salespeople regularly stumble headlong into a product-oriented approach when making sales presentations.

Sales 36

Sales B2B Research Productivity 36

1 to 1

MAY 1, 2024

Ecosystem and Integration Strong Ecosystem: SAP, Oracle, and Salesforce have built extensive ecosystems around their software, including partners, developers, and consultants. Often many stake holders and decision makers are involved specially in B2B. This support can significantly mitigate the adoption barrier posed by complexity.

Enterprise 26

Enterprise Software B2B ROI 26

Management Consulted

OCTOBER 3, 2012

Last week we held an MC exclusive subscriber giveaway contest – entrants told us in 200 words or less how they became interested in consulting. The prize for best answer was a FREE Consulting Case Bank and The Consulting Bible 3rd edition – a HUGE giveaway – so we weren’t surprised when we heard from so many of you.

Consulting 204

Consulting Case Interview Interviews Engineering 204

Prudent Pedal

JANUARY 21, 2020

Well-intentioned as it was, the result of all this “content” is confusion, indecision, exasperation, and, ironically, a slower sales cycle. According to the Corporate Executive Board (CEB), the number of people involved in B2B solution purchases has climbed from an average of 5.4 two years ago to 6.8 step into the shoes of your client.

B2B 52

B2B Sales Sports Marketing 52

Management Consulted

DECEMBER 11, 2016

Though the firm’s background is exclusively in pricing, in more recent years it has been breaking into other practice areas such as strategy, marketing, and sales. In 1996, Simon-Kucher opened an office in Boston and began to put more of a focus on its other three practice areas: strategy, marketing, and sales. B2B Services.

Interviews 100

Interviews Culture Case Interview Automotive 100

The Fearless Marketer

OCTOBER 1, 2018

They are typically titles (Patent Attorney, Management Consultant, Personal Chef) or labels of what people do (tax preparation specialist, training in communication skills). ” – Chris Brogan | New York Times Bestselling Author, Consultant & Speaker. Pretty clear and simple right? John Lee Dumas. Mari Smith.

Marketing 54

Marketing B2B Media Course 54

Women in Consulting

DECEMBER 10, 2013

By: Linda Popky The post-Thanksgiving shopping frenzy started early this year, with some stores actually holding Black Friday sales on Thanksgiving evening. Just to complicate things, online merchants started holding Black Friday events, and some brick and mortar stores held Cyber Monday sales. Top Consulting Tips'

B2C 75

B2C B2B Sales Retail 75

Women in Consulting

SEPTEMBER 7, 2017

:: Since founding my consulting company in 2001, I’ve been serving Silicon Valley CEOs as an interim VP marketing. It’s a solid approach that has become a cornerstone of B2B technology marketing and messaging strategy because it works. The top team is KEY: CEO, the VP sales, and VP marketing.

Marketing 70

Marketing Engineering B2B Guidelines 70

Tsavo Neal

JANUARY 25, 2018

Consulting lead generation isn’t easy, especially when done online. Now, B2B decision makers are actively looking for consultants online, and your digital presence can be a huge part of how you generate new conversations with buyers. Learn a framework for discovering which method is best for your consulting business.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

JUNE 7, 2016

Alex Mohler admits that when he first started as director of client services at Crubiq, a B2B sales company based in Raleigh, North Carolina, he felt like a fish out of water. ” He reminded himself that Crubiq represented a new business for him, and he had a proven track record in sales. . If it’s too much, say so.

How To 28

How To Case Study Case Studies B2B 28

Harvard Business

DECEMBER 23, 2016

Two-way video on a 4G platform will enable urban patients to avoid traffic and rural patients to consult remote specialists while making providers more productive with their time. Recently, a Fortune 100 consumer product giant shifted its sales promotion strategy in India from coupons in newspapers to offers on mobile devices.

Strategy 28

Strategy Strategy Strategy& Banking 28