Do you want to write a LinkedIn consultant profile that helps you win new business?
LinkedIn gives you an incredible opportunity to network and attract potential clients for your consulting business.
There is no other social network with the same access to B2B decision-makers.
If you haven’t generated interest from potential consulting clients with your LinkedIn profile, you’re doing something wrong.
But it’s not just you.
Most independent consultants and small consulting firms use LinkedIn incorrectly: they use it as a resume instead of a marketing and sales asset for their business.
Just like your consulting website, your LinkedIn profile can be one of the biggest lead generators for your consulting business if you write it well.
If you’re a consultant who’s looking to attract new consulting clients instead of finding a new job, then our template below will help you write a lead-generating LinkedIn consultant profile.
The Lead-Generating LinkedIn Consultant Profile Template
Below is the template we recommend to our clients in the Clarity Coaching Program. Fill in the variables in the curly brackets with the correct words.
Are you struggling with {Problem} in your {Industry} business?
WHAT I DO:
I help {Industry} get {Benefit} with {Service}. Clients hire me because {Uniqueness}.
HOW I’VE DONE IT:
- {Action} that {Result}
- {Action} that {Result}
- {Action} that {Result}
- {Action} that {Result}
- {Action} that {Result}
WHAT MY CLIENTS ARE SAYING:
“Insert a testimonial from one of your clients. The best testimonials tell a story of how you improved your client’s condition. They also include $s and %s — the hard data on the value you’ve created for them.”
—{Client’s Name}, {Client’s Company}
“Insert a testimonial from one of your clients. The best testimonials tell a story of how you improved your client’s condition. They also include $s and %s — the hard data on the value you’ve created for them.”
—{Client’s Name}, {Client’s Company}
“Insert a testimonial from one of your clients. The best testimonials tell a story of how you improved your client’s condition. They also include $s and %s — the hard data on the value you’ve created for them.”
—{Client’s Name}, {Client’s Company}
WANT TO LEARN MORE?
Click on the link below to schedule a free, 30-minute conversation with me where we talk about your business — and explore whether my firm can help you achieve your goals:
yourwebsite.com/contact
(Not ready to talk just yet? Check out my website to learn more about {Problem} — and how to {Benefit}: yourwebsite.com)
Here’s an image of my LinkedIn consultant profile template:
Why This Profile Works
So, why does this LinkedIn consultant profile template work?
If you dig a little deeper into the messaging and structure, it’s more about your prospective client than it is about you.
An effective LinkedIn consultant profile…
- Talks more about your prospect than about you and your business;
- Discusses the business results you can create instead of just your technical skills;
- Has a direct, compelling call to action (either to connect with you and start a conversation — or to learn more on your website).
An ineffective LinkedIn consultant profile…
- Is written in the third-person;
- Looks more like a digital resume than a marketing asset (do you want a new job or new leads?);
- Speaks solely about your experience, job history, and credentials (your prospects don’t care about that just yet).
Your profile is one of the key pieces to solving the marketing puzzle that is LinkedIn.
By creating a LinkedIn profile that speaks directly to the problems your ideal clients have and the results they desire — & encouraging them to reach out for a conversation about how you can help — they’ll start reaching out to you to learn more.
Once you’ve used our template to write your LinkedIn consultant profile, start creating and sharing helpful content. That will help drive more prospects to your profile.
Learn How To Attract Consulting Clients Through LinkedIn (& Consulting Website)
To build a successful consulting firm in the 21st century — especially post-COVID — you’ll have to learn how to attract consulting clients online.
That means attracting them through digital assets like your LinkedIn profile and your consulting website.
At Consulting Success, most of our clients find out about us online: through our podcast, blog, YouTube channel, and LinkedIn profiles.
We’ve created our Consulting Website Template Kit to help you turn your digital assets into a lead-generating marketing engine.
It’s much better to have clients come to you than to go out to them.
And with an effective LinkedIn profile and consulting website, you can engineer a system to do just that.
Check out our Consulting Website Template Kit to learn how.
Did you find our LinkedIn consultant profile template helpful? If so, share your completed LinkedIn profile in the comments below for feedback.