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Why you need a COO or operations manager

Asamby Consulting

Why you need a COO or Operations Manager. Either their operations have grown quite a bit or they are in the midst of growing. Many founders and CEOs ask us this question: Do I need an operations manager? But there are a few questions: Why is it necessary to hire an operations person? We answer with a resounding yes.

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Keeping B2B Marketing Content “Human”

Women in Consulting

So why is there so much bad B2B marketing content out there? B2B companies are just as able to develop creative, fun, people-focused content as their consumer-oriented counterparts. Even in b2b, relationships happen between people, not faceless entities, and fun and humor are as human as you can get. Marketers know this.

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Live Chat Makes Its Mark in B2B

1 to 1

In the B2B space, where the transactions are costlier, the products are essential for operations, and service needs to be quickly available, the right channel is essential. According to the State of the Connected Customer report by Salesforce, around 80 percent of B2B consumers expect real-time interactions with companies.

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How Advanced Analytics Is Changing B2B Selling

Harvard Business

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers

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Asamby Consulting named top consulting firms

Asamby Consulting

We are your partner for consulting in the fields of operations, organizational behavior, automation, and strategy execution. We use operational excellence and organizational behavior tools to ensure your processes are effective and the right people have the right tools to follow them.

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Business Ecosystems: Building Stronger Connections

Tom Spencer

If you are an iPhone user, can you imagine moving to a mobile phone than runs on an Android operating system? Getting used to the new operating system would take weeks. Ecosystems bolster consumer loyalty to an unprecedented degree, which makes it much harder for competitors to induce customers to switch products. Not likely.

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.