The Fearless Marketer

MARCH 26, 2018

I’m working with a client right now who does high-end sales training. In the course of our conversations, he mentioned that 82% of his clients got a 10:1 ROI on their training investment. Instead, the home page of his site mentioned general ideas about the value of their sales training. That’s both impressive and significant.

ROI 48

ROI Training Training Sales 48

Harvard Business

JANUARY 2, 2018

Later, marketers found themselves working backward to connect their social strategy to business strategy, as managers demanded greater proof of ROI. Unless you connect your social media actions to broader business goals from the beginning, ROI can be elusive, and social media becomes an end unto itself.

Media 47

Media ROI Company Metrics 47

Progressus

OCTOBER 27, 2023

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities. They’re also engaging customers in new, value-driven ways.

Industry 52

Industry SMB Software Talent 52

Effective Managers

JANUARY 31, 2022

If you are in the group that has never considered engaging a management consultant, check out this article. If the ROI were not there, the investments would not be made. In my experience with small and medium sized businesses, they are very good at production, and they are very good at sales. You may change your mind!

Consulting 52

Consulting Research Industry Report 52

Harvard Business

OCTOBER 3, 2018

” The email contained a link to a 2017 article one of us wrote for HBR, and suggested the CMO read it before their meeting. She went into the meeting prepared for the worst. The CMO began by meeting with her direct reports. “I needed to earn the right to be invited into key, firm-level strategic decisions.”

Advertising 28

Advertising Agile Marketing Meeting 28

Harvard Business

AUGUST 22, 2016

Chris Zook and James Allen have also recently tackled this issue their recent HBR article “ Reigniting Growth.” The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area. I started to get communications from the company that felt like really bad news.

Company 28

Company Sales Retail Engineering 28

Harvard Business

OCTOBER 10, 2017

One reason for the paltry performance is that while other business areas, like sales or finance, are considered to be core functions, innovation is often considered to be something that’s “nice to have” rather than essential. In the public sector, return on basic research has been estimated to be between 30% and 100%.

ROI 28

ROI Operations Enterprise Research 28

Rick Conlow

OCTOBER 19, 2023

Since you are reading this article, we assume you are a good coach, and you are interested in elevating your approach. Price Waterhouse Coopers (PwC) and the Human Capital Institute (HCI): Studies have shown that coaching programs yield a positive return on investment (ROI), with estimates of ROI ranging from 5:1 to 7:1 or even higher.

Training 86

Training Training Leadership Development 86

Consulting Matters

JUNE 24, 2020

You need to shape your future client's thinking long before they meet you of the value that you bring to the table and that you are indeed an expert, not merely an "extra pair of hands.". To stand out in the market, focus on how you uniquely meet an unmet or under-met market need. age range, gender orientation, title, industry, etc.)

Consulting 156

Consulting How To System Sales 156

Harvard Business

AUGUST 1, 2017

Sales isn’t what you do. But those same managers have come to recognize that the ROI for enabling this development is enormous. Perhaps they want to be able to present ideas more clearly in meetings. Or perhaps they want to jump from engineering to sales. You’re not a data scientist. Hire to train.

How To 28

How To Development Metrics Talent 28

Harvard Business

JANUARY 4, 2018

That way, if ABU projects have high profits relative to the costs, the departments they work with have an easier time meeting annual targets. Second, the ABU team is paid using variable compensation, based on projects that have been fully implemented and based on their ROI. Rigorous assessment of results. The right people.

Company 28

Company Recruiting Recruitment Financial 28

Progressus

NOVEMBER 28, 2023

Each system required expensive, complex, and customized code to meet unique business requirements which slowed—or even prevented—the adoption of new technology or process optimization. Also, with ERP, project-driven organizations companies receive a quicker ROI and cost-efficient use of the resources deployed.

Software 52

Software ROI Efficiency Operations 52

Tsavo Neal

JANUARY 25, 2018

According to Hinge Research’s High Growth Study, the most effective marketing methods for consulting firms are… (Click on the links to be taken to the section of the article with the specific lead-generating tactics for each). By the end of this article, you will: . ROI calculator. Start discussions on your articles.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

Would you go and meet a prospective client wearing basketball shorts and sandles? This article lists relevant website and digital marketing statistics for consultants. By the end of this article, you will… Understand how your prospects use the web and how they check out your business. SOURCE: Social Talent.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

DECEMBER 28, 2016

Yes, it’s hard to do this when no one has time to meet, much less collaborate. Share of wallet is the ultimate measure of how they spend their money when the ultimate point-of-sale (POS) decision occurs. There are many obstacles and detours that can prevent full ROI from your CX program.

Metrics 35

Metrics Data ROI Benchmarking 35