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262: Babette Ballinger—How Does A Woman Tackle The Fashion Industry? Head On

On the Brink Podcast

As a fashion designer and owner of her own apparel sales firm, Babette had to constantly re-invent herself, learn how to run a business, and deal with the challenges of sustaining successful partnerships with men. Hear how one woman made her mark in an industry of men.

Fashion 85
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Casual Apparel Outperforms High-End Fashion

BCG

In the wake of the recent financial crisis, the global fashion and luxury industry established a solid record of extremely strong value creation. Thirty-nine of those companies are in fashion and luxury. From 2011 through 2015, the fashion and luxury companies returned an annualized TSR of 15%.

Fashion 40
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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Better insights = happy customers Luke Lee, CEO of PalaLeather , a fashion company and retailer, agrees that customer insights are essential. Apparel companies Stitch Fix and ThirdLove are two examples of companies that tout their use of data analytics and artificial intelligence in their services.

Data 29
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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business

Luxury brand Burberry maintains microsites where customers share snapshots of themselves in their own Burberry coats, and streams exclusive fashion shows for younger users of its mobile app. Retailer relationships can impose varying levels of constraint in D2C selling — less for apparel, perhaps, and more for CPG.

Retail 28
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How One Clothing Company Blends AI and Human Expertise

Harvard Business

The company offers a subscription clothing and styling service that delivers apparel to its customers’ doors. The fashion industry is no stranger to fast cycles of learning. From this seemingly simple data, the team has been able to uncover which trends change with the seasons and which fashions are going out of style.

Company 28
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How Customers Perceive a Price Is as Important as the Price Itself

Harvard Business

The experience of a European discount apparel retailer illustrates the power of a disciplined price-perception program. Data on the factors influencing perception is the foundation of a plan to build an effective price image, a plan that will likely include a mix of direct price changes and indirect tactics like rewards programs.

Retail 50
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Growth Needs to Come from the Entire Company

Harvard Business

Consider the sports apparel company Under Armour. If you start with your own capability-based growth engine, you’ll tend to move outward from your core in a deliberate fashion. Its goals are extremely ambitious; it is not just a pioneer in developing new fabrics for active wear, but in developing wearable electronics.

Company 28