Remove Advertising Remove Development Remove Productivity Remove Recruitment
article thumbnail

New Meets Traditional: How Project Teams Benefit From More Options 

PM Alliance

Whether it’s how your group comes together to collaborate on project budget development or the systems you use to maintain stakeholder engagement, a willingness to blend new and old methods gives you wider access to options that can lead to the perfect strategy for your unique situation.

Meeting 77
article thumbnail

Unlocking a Career as a Marketing Consultant

Tom Spencer

To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

PM Career Paths

Tom Spencer

Being a product manager requires taking responsibility. You are the ambassador of the product. You’re responsible for it from its first fuzzy idea, to concrete concept, through production, launch, and all the way to maturity stage. Stepping into the Product Manager Role. Product Manager Career Paths.

article thumbnail

Recruiting Strategies for a Tight Talent Market

Harvard Business

If any story demonstrates how far employers will go in today’s fierce war for talent, the tale of Snapchat’s geofilter recruiting campaign is it. The fight for new recruits is intense — not just in the tech sector, but across all industries. ” asked the clever riff aimed at Uber workers. So venture out.

article thumbnail

Gallup Consulting Interviews and Culture

Management Consulted

In 1932, Dr. Gallup joined the New York advertising firm Young & Rubicam as the head of both the research and copy departments. He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television.

article thumbnail

When New Products Should Make Customers Feel in Control

Harvard Business

Conventional wisdom suggests that marketers should emphasize the novelty of new products to get people to buy them. Despite the fact that firms spend billions of dollars on developing and marketing new products, these products face persistently high failure rates — often up to 40% to 90%, depending on the product category.

article thumbnail

How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

One of the first things he did after developing a consulting business was to think about his ideal client. For example, if you advise on advertising, it's because you're likely in that industry and passing down your knowledge. We can't increase production. Set up the recruitment process. We can't profits going up.

How To 194