Harvard Business

JULY 28, 2017

In PwC’s 2017 Global Digital IQ Survey, 52% rated their digital IQ as strong. Jump ahead to 2017, and that same metric is just 18%. Information that used to be siloed between email, social, point of sale, and other platforms can now be consolidated, allowing employees to make smarter decisions. Insight Center.

Company 41

Company Tools Education Survey 41

Harvard Business

DECEMBER 1, 2016

Our publicly available metrics including CEO approval ratings from staff, ratio of women on boards, and number of accounting infractions and scandals. This year we added a carbon metric. Additional geographies, including Africa, will be added in the next report, in March 2017.

Company 28

Company Ethics Methodologies Metrics 28

Harvard Business

MARCH 22, 2017

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. The metrics also changed. These members are 2.6

Marketing 49

Marketing Agile Fashion Sales 49

Harvard Business

JUNE 1, 2017

Last week Google announced that , in an effort to bridge the “online ad–offline purchase” gap, it will begin to connect online ad exposure to brick-and-mortar sales. Census Bureau shows that in the first quarter of 2017 most purchases happened offline. Insight Center. Putting Data to Work. Sponsored by Accenture.

Advertising 28

Advertising Retail Data Accenture 28

Harvard Business

OCTOBER 3, 2018

” The email contained a link to a 2017 article one of us wrote for HBR, and suggested the CMO read it before their meeting. ” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising. And they have significantly more impact.

Advertising 28

Advertising Agile Marketing Meeting 28

Tsavo Neal

JANUARY 25, 2018

McKinsey’s most popular article in 2017 was a list post. Examples: What CEOs are reading in 2017 . As a consultant, there is no better position to be in for sales conversations than that of the trusted advisor — a position that publishing your white paper helps you take. And it had less than 1000 words.

Consulting 68

Consulting Advertising Case Interview Conference 68

Harvard Business

DECEMBER 20, 2018

In 2017, CIO magazine reported that around one-third of all customer relationship management (CRM) projects fail. Front-line sales professionals and managers rarely find the majority of these capabilities useful in winning more business for the company. And the sales team — well, they mostly hated it. The result?

Sales 44

Sales Metrics How To Tools 44

Harvard Business

MARCH 21, 2018

During my years at OSHA, where I served as the Assistant Secretary of Labor from 2009 through the beginning of 2017, I received several reports of safety system failures at DuPont facilities. Injury rates, often called “OSHA recordables” are important metrics, in that they reflect the very real experience of your workforce.

Operations 59

Operations Chemicals Metrics System 59

Harvard Business

DECEMBER 19, 2017

subscribers in 2017, and the industry as a whole has been growing at 200% annually since 2011. went public in June, then saw its stock price fall 70%, making it the worst performing IPO of a major company so far in 2017. Blue Apron formally stated their intention to become a public company in early June of 2017.

Methodologies 28

Methodologies How To Metrics Sales 28

Harvard Business

MAY 30, 2018

For example, while it is true that search advertising can be correlated with purchase because customers are in a motivated state to buy, it does not follow that ads caused sales. and 2017 (Mean 3.7, For example, a request to assess how marketing promotions affect sales should also account for the effect of promotions on brand equity.

Marketing 40

Marketing Data Advertising Talent 40