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Does Effective Leadership Really Matter?

Organizational Talent Consulting

Compelling evidence indicates that leadership moderates company performance and results. But, maybe you feel the importance of effective leadership is often overstated and are somewhat skeptical of the real impact leadership has on a business. Great leaders achieve great results and create great company cultures.

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It’s Time to Tie Executive Compensation to Sustainability

Harvard Business

Many of them responded by including quality metrics in their compensation incentives. As any compensation consultant will tell you, comp plans can address only so many metrics. So for a compensation committee to justify a new metric, it needs to have a strong business case.

Metrics 41
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Nearly Half of Companies Say They Don’t Have the Digital Skills They Need

Harvard Business

In PwC’s 2017 Global Digital IQ Survey, 52% rated their digital IQ as strong. Jump ahead to 2017, and that same metric is just 18%. Information that used to be siloed between email, social, point of sale, and other platforms can now be consolidated, allowing employees to make smarter decisions. Insight Center.

Company 41
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The Most (and Least) Empathetic Companies, 2016

Harvard Business

We break down empathy into categories: ethics, leadership, company culture, brand perception, and public messaging through social media. Our publicly available metrics including CEO approval ratings from staff, ratio of women on boards, and number of accounting infractions and scandals. This year we added a carbon metric.

Company 28
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What Creativity in Marketing Looks Like Today

Harvard Business

Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales. Like many retailers, Macy’s has traditionally spent 85% of its marketing budget on driving sales. The metrics also changed. These members are 2.6

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How One CMO Revamped Her Role

Harvard Business

” The email contained a link to a 2017 article one of us wrote for HBR, and suggested the CMO read it before their meeting. ” Like many of the CMOs described in the 2017 article, she was initially hired to focus on downstream commercialization roles, such as overseeing advertising. And they have significantly more impact.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

You’re sharing your thought-leadership (content marketing) with your exact audience (senior people and decision makers) in a publication that already has the social proof and brand to establish trust. –Cal Friesen, Thought Leadership Resources. McKinsey’s most popular article in 2017 was a list post.