Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 46

Marketing Agile Fashion Sales 46

BCG

JANUARY 5, 2017

Focus Thursday, January 05, 2017. One-time market leaders and corporate giants fall rapidly from grace, having failed to modernize or having lost out to nimble competitors. Indeed, by most metrics, it has failed. The business world, like the geopolitical world, has entered a new age of uncertainty.

Change Management 85

Change Management Management Comparison Industry 85

Kates Kesler

JULY 2, 2015

Our markets are moving at lightning speed, both the enterprise market as well as the printing and PC market, and we need to be faster, we need to be more nimble, we need to have a cost structure that is appropriate for the competitors that we face in both those businesses,” she told the business press in May, 2015 (CNBC 2015).

Enterprise 50

Enterprise Operations Agile Metrics 50

Harvard Business

OCTOBER 5, 2018

Nonetheless, CareMore’s leaders decided to move ahead and launched a Medicaid care-delivery program in Memphis and Des Moines, serving 8,000 to 10,000 patients in each market. Our primary care clinicians operate in multidisciplinary teams. We described our early progress in this 2015 HBR article.

Metrics 28

Metrics Data Resources Operations 28

Harvard Business

JULY 12, 2017

We started mapping future projections to resource commitments with a framework called the Opportunity Portfolio , in which projects are evaluated with respect to their market and technical uncertainty, their resource intensity, and their upside potential. Stepping-stone options have both high technical and high marketing uncertainty.

How To 28

How To Resources Operations Trends 28

Harvard Business

DECEMBER 17, 2018

In 2016, country and function heads were asked to identify innovation ambassadors for each of the markets we’re in: 80 people senior enough to connect innovation to strategy and make things happen. They then helped us identify innovation coaches who would be responsible for bringing ideas to life in their respective business units.

Company 38

Company Agile Training Training 38

Harvard Business

FEBRUARY 5, 2018

” By June 2017, all three had been cut loose and their projects shelved. That’s not true of public companies, where quarterly metrics are scrutinized by analysts, and activist investors can buy up large stakes and push for change. In March 2015, Target hired three outsiders as “entrepreneurs-in-residence.”

Interviews 33

Interviews Company Insurance Insurance 33