Tom Spencer

AUGUST 29, 2020

Case Study. Consider Product ABC from a leading retailer. Marketing data for the product is available for October to December 2017 (table below). * Marketing mix modeling techniques can minimize much of the risk associated with new product launches or expansions. X for every time period.

Marketing 97

Marketing ROI Sales Advertising 97

BCG

MARCH 1, 2017

Article Wednesday, March 01, 2017. Ten case studies show how digital technologies can transform the construction industry, leading to higher productivity as well as social and environmental benefits.

Construction 40

Construction Industry Case Study Case Studies 40

Tom Spencer

OCTOBER 6, 2018

Between massive flooding and raging wildfires, reinsurers and insurers report that 2017 was a devastating year worldwide , putting them under pressure to keep pace with a deluge of claims (insured catastrophe losses reached an all-time high of $135 billion and total losses, including uninsured ones, reached $330 billion). Case Studies.

Insurance 60

Insurance Insurance Case Study Case Studies 60

Organizational Talent Consulting

OCTOBER 31, 2022

In the following video, Dr. Chermack provides an overview of the process using a small business case study. Organizational change resilience is responding productively to significant disruptive change and transforming challenges into opportunities. This video provides some practical insights into scenario planning.

Company 52

Company Leadership Case Study Case Studies 52

Organizational Talent Consulting

MAY 15, 2023

In a study of executive leaders and their organizations over a two-year period, CEOs who scored high on aspects of character had an average return on assets (ROA) of 9.35%, in contrast to CEOs with low ratings had a ROA of 1.93%. Leadership character plays a vital role in unifying a team. Boston, Mass: Harvard Business School Press.

Leadership 78

Leadership Journal Development Survey 78

Harvard Business

MARCH 14, 2018

Digital natives who grew up with the Internet and smartphones have transformed the way B2B buyers research purchases, qualify vendors and make purchases—changing the rules of the game for marketers and product managers. Contacting a salesperson occurs later in the typical purchase process, and sometimes not at all.

B2B 28

B2B Bain Research Study 28

Harvard Business

MARCH 28, 2018

According to Forrester’s Global Business Technographics Workforce Recontact Survey 2017 , just 30% of global information workers at healthcare providers indicated they’ve received training on how to protect workplace data, and only 38% are even aware of their company’s security policies.

Data 32

Data Healthcare Policies Training 32