2017, Case Studies, Productivity and ROI - Management Consulting Connection

Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

AUGUST 29, 2020

Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. Case Study. Consider Product ABC from a leading retailer. Marketing data for the product is available for October to December 2017 (table below). *

Marketing

Marketing ROI Sales Advertising

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

JANUARY 25, 2018

Case studies. Selling productized consulting. ROI calculator. McKinsey’s most popular article in 2017 was a list post. Examples: What CEOs are reading in 2017 . As a consultant, your product is your advice. Case Studies. Lead-generating website. Search engine optimization.

Consulting

Consulting Advertising Case Interview Conference

Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

APRIL 27, 2017

Source: Hinge Research 2017 High Growth Study. A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. An unresponsive website is useless in 2017. Your website and online presence is no exception. Speaking Engagements.

B2B

B2B Marketing Consulting Advertising

Marketing Mix Modeling MMM (Part 3 of 3)

64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

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