Tom Spencer

OCTOBER 26, 2019

Rationale: The main reason IBM decided to buy these 40+ companies is that they could all benefit from the firm’s global sales force. IBM estimates that thanks to its footprint it could accelerate the growth of the companies it purchased by more than 40% over the two years following the acquisition in some cases.

Case Study 60

Case Study Case Studies Study Case Interview 60

Tom Spencer

JUNE 6, 2020

Due to the boom of the internet, nearly one third of apparel and footwear was sold online in 2018 (vs 1% in 2010). To understand the target customers on this level, methods such as focus groups, surveys, interviews, and case studies can be successful. Psychographic segmentation. Behavioral segmentation.

Apparel 103

Apparel Retail Examples Productivity 103

Harvard Business

SEPTEMBER 13, 2017

We chose Brazil’s beef industry as the location of our case study , both for the size and complexity of the industry and for its impact on the planet. We found that sustainable and deforestation-free practices created significant financial benefits for all players in the industry’s value chain.

Methodologies 28

Methodologies How To Case Study Case Studies 28

1 to 1

MAY 7, 2013

Sales Effectiveness. 1to1 Case in Point. Industry Events. Sales Effectiveness. Sales & Marketing Effectiveness. In many cases, such as the example of the husband chair, its about anticipating a customers needs and simply doing the right thing. Sales Effectiveness. Industry Events. Social Media.

Media 51

Media Airlines Case Interview Trends 51

1 to 1

MAY 5, 2013

Sales Effectiveness. 1to1 Case in Point. Industry Events. Sales Effectiveness. Sales & Marketing Effectiveness. Sales Effectiveness. Industry Events. Social Media. Voice Of The Customer. Webinars & White Papers. 1to1 Webinars. Take 30 Webcasts. White Papers. 1to1 Executive Dialogue. Sponsorships.

Analysis 42

Analysis Data Sports Media 42

1 to 1

MAY 3, 2013

Sales Effectiveness. 1to1 Case in Point. Industry Events. Sales Effectiveness. Sales & Marketing Effectiveness. Sales Effectiveness. Industry Events. Social Media. Voice Of The Customer. Webinars & White Papers. 1to1 Webinars. Take 30 Webcasts. White Papers. 1to1 Executive Dialogue. Sponsorships.

Media 37

Media Metrics Advertising Trends 37

Kates Kesler

JUNE 11, 2014

At a glance, the study revealed these themes: There is no common pattern for a ‘best organization design’ regardless of size, strategy, or industry. PepsiCo is also a case study in the vertical health of the organization: getting to the right number of layers. Most do not proactively think ahead about organization.

Apparel 82

Apparel Healthcare Enterprise Chemicals 82